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Best Gifts for Female Athletes & Women’s Sports Fans: 2025 Holiday Gift Guide
Discover the best gifts for female athletes and women’s sports fans, from merch to memorabilia to experiences that support women’s sports this holiday season.
When Girls Can See It, They Can Be It
Discover how rising visibility in women’s sports is fueling record participation among girls nationwide, and why representation is driving the next generation of athletes.
Brand Partnerships in Women’s Sports: How Team M&T Redefines Winning
Discover how M&T Bank’s Team M&T, built in partnership with Parity, is redefining brand partnerships in women’s sports through purpose-driven storytelling, authentic athlete advocacy, and real community impact beyond traditional sponsorships.
From Philadelphia to the Podium: The Power of Focus and Courage
I never imagined that rugby, a sport I did not even know existed until high school, would be the thing that would carry me to the Olympic stage and help me win a bronze medal, the first in USA Rugby history.
Gainbridge®, Parity, and the Women’s Sports Foundation® Award $222,000 in Grants to 32 Organizations and Athletes Through Third Annual Gainbridge® Assists
Gainbridge®, Parity, and the Women’s Sports Foundation® awarded $222,000 in 2025 to 32 athletes and organizations nationwide, expanding access to sports and education for girls and women. Now in its third year, the program honors Billie Jean King’s legacy by driving equity and opportunity at every level of sport.
Parity and Vitacost Announce Strategic Partnership to Champion Women Athletes and Holistic Wellness
Parity and Vitacost announce a strategic partnership to empower women athletes through wellness, nutrition, and sport-certified supplements. Discover how Vitacost, now the Official Online Health Retailer of the Parity community, is championing holistic health and athlete-driven storytelling.
What Is Rule 40? Olympic Marketing Rules & Key Deadlines for 2026
Rule 40 limits how brands use Olympians in marketing. Learn the key deadlines, do’s and don’ts, and how to activate compliantly at Milano-Cortina 2026.
New Parity Report Reveals Women’s Soccer Fans Are the Most Loyal, Trusting — and Ready to Spend
A new Parity report reveals U.S. women's soccer fans are the most loyal, trusting, and ready to spend — offering major opportunities for brands in apparel, tech, travel, and more. Discover key insights and untapped potential.
Why Female Tennis Players Earn More (and How Other Sports Can Catch Up)
Discover why female tennis players top the list of highest-paid women athletes year after year, and what other women’s sports can learn from tennis’ winning formula for equal pay, sponsorships, and visibility.
An Athlete’s Pregnancy, Part 1: Deciding to Get Pregnant
A Paralympian reflects on the deeply personal decision to get pregnant, exploring career timing, identity shifts, and what comes after life in sport.
Want to Boost Your Marketing ROI? Start with the Most Trusted Voices in Sports
Today’s consumers don’t just watch women’s sports, they trust the women who play them, and that trust drives action. New data from Parity’s U.S. Women’s Sports 2025: Give the Fans What They Want report confirms that pro women athletes are among the most credible voices in marketing.
From Cause Campaigns to Collabs: Activations That Deliver
The data is in: here’s what fans respond to (and what they don’t). It’s not enough to slap a logo on a jersey and call it a day. Today’s fans are looking for action and they’re rewarding the brands that deliver. According to Parity’s latest research, the most effective women’s sports sponsorships are co-created, cause-driven, and led by athletes themselves.