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When Girls Can See It, They Can Be It
Discover how rising visibility in women’s sports is fueling record participation among girls nationwide, and why representation is driving the next generation of athletes.
Want to Boost Your Marketing ROI? Start with the Most Trusted Voices in Sports
Today’s consumers don’t just watch women’s sports, they trust the women who play them, and that trust drives action. New data from Parity’s U.S. Women’s Sports 2025: Give the Fans What They Want report confirms that pro women athletes are among the most credible voices in marketing.
The power of athlete testimonials for wearable fitness technology
A detailed testimonial from an aspirational customer, such as a professional athlete, can go a long way toward building more brand trust and sales leads...
Clicks, Shares & Hearts: Social Media is Closing the Women’s Sports Coverage Gap
Women's sports are narrowing the visibility gap by harnessing social media, skillfully creating exposure where traditional media lags.
“No One Cares About Women’s Sports” And Other Lies
Revealing the reality of women's sports - find out why the old myths don't hold up and how women's sports are gaining momentum and breaking boundaries. These facts are sure to drive change.
3 digital marketing strategies guaranteed to boost brand credibility
Building brand credibility is essential for any business to succeed especially in today’s competitive market. It can be defined as the trust and authority...
Essential money management lessons for college and pro athletes
We spoke with Head of Morgan Stanley Global Sports & Entertainment, Sandra L. Richards, and WNBA champion Mistie Boyd on how to become the "CEO of you."
Key athlete influencer marketing benefits and examples
The traditional influencer marketing strategy is evolving. Companies are moving away from big-name social influencers and leaning toward micro-influencers...
5 creative marketing ideas to grow your brand with pro athletes
The sky’s the limit when it comes to partnering with women’s sports influencers to promote your brand. Read on for helpful marketing ideas and examples.
The value of a woman athlete
What is it worth to be a good teammate? How do you value yourself when your performance suffers? What is the value of a woman athlete?
5 ways your brand can work with Parity
Last year, deals for women’s sports leagues and teams went up by 21%, while deals with individual female athletes increased by 18%. At Parity, we expertly...
What is the athlete influencer marketing ROI for brands?
With a devoted fanbase, high engagement rates and an impressive ROI, it's no wonder that more brands are turning to athletes for influencer marketing.