Custom Research
Infuse your women's sports strategy with powerful insights
Parity designs and delivers custom research to help brands position themselves with authority in the women's sports realm.
Tap into Parity's expertise and turn women's sports research into your competitive advantage.
Parity designs and delivers custom research to help brands position themselves with authority in the women's sports realm.
Thought leadership
Women's sports continues to grow at a rapid rate but the category is still at a relatively early stage, with countless unanswered questions.
Work with Parity to own the answers for a specific territory with strategic importance for your brand.
Led by a PhD-level researcher, our services include:
Product research
By 2028, women are expected to control 75% of all discretionary spending.
Parity's unique community of 1,400+ professional women athletes provides a powerful pool for your brand to access as you develop products and services with women in mind.
Whether through surveys at scale, carefully curated focus groups, or identification of the right one or two athletes to sharpen your product concepts, we're here to help. And the upside of developing products in partnership with athletes: they can transition to highly compelling brand ambassadors when you're ready for launch.
“Parity provides valuable insight on the state of the industry, captures and helps me be ahead of trends and the changes in women's sports.”
— Rachel Axon, Olympics & Women's Sports Reporter | Sports Business Journal
