Resources

Research, insights, and reports on women's sports marketing.

Articles

Insights on women's sports marketing and athlete stories.

Latest

What It Really Takes to Build a Career in NASCAR: Amber Balcaen’s Story

NASCAR driver Amber Balcaen shares the financial reality of racing, raising sponsorships, and building a career in motorsports without generational wealth.

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Research

Data-driven reports on audiences, brand ROI, and trends.

Latest

NEW DATA: Don’t Sleep on Paralympians, the Games, or Their Fans

New international data reveals growing interest in the Winter Paralympics, why women’s sports fans are leading engagement, and how brands can drive ROI through Paralympian partnerships.

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Grants

Funding opportunities for women athletes and organizations.

Latest

Gainbridge Assists Powered by Parity

Investing in the future of women's sports by expanding access to sports and education for girls and women across the country.

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Case Studies

Real results from brand partnerships with women athletes.

Latest

Where Pets Meet Performance: Driving Olympic Buzz for Team Nulo

Nulo partnered with Parity to elevate awareness of their “Best Wishes Team Nulo” campaign by showcasing how Parity athletes were cheering on their favorite Team Nulo competitors at the 2026 Milano Cortina Olympics. Parity athletes dressed their pets in Nulo gear, shared videos of them enjoying Nulo food and treats, and cheering on Team Nulo athletes during the Games. The 15 Parity athletes’ audiences were encouraged to participate in the buzz by sending well wishes and rallying behind the competitors. The Nulo campaign was a favorite of both athletes and their communities, successfully positioning Nulo as a brand that understands the meaningful role pets play in athletes’ and sports fans’ lives.

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Guides

Playbooks and resources for winning in women's sports.

Latest

Gen Z x Women's Sports: The Marketer's Playbook

Gen Z is the most engaged generation in women's sports. This guide breaks down who they are and what they want from brands.

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