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What Is Rule 40? Olympic Marketing Rules & Key Deadlines for 2026
Rule 40 limits how brands use Olympians in marketing. Learn the key deadlines, do’s and don’ts, and how to activate compliantly at Milano-Cortina 2026.
New Parity Report Reveals Women’s Soccer Fans Are the Most Loyal, Trusting — and Ready to Spend
A new Parity report reveals U.S. women's soccer fans are the most loyal, trusting, and ready to spend — offering major opportunities for brands in apparel, tech, travel, and more. Discover key insights and untapped potential.
Why Female Tennis Players Earn More (and How Other Sports Can Catch Up)
Discover why female tennis players top the list of highest-paid women athletes year after year, and what other women’s sports can learn from tennis’ winning formula for equal pay, sponsorships, and visibility.
An Athlete’s Pregnancy, Part 1: Deciding to Get Pregnant
A Paralympian reflects on the deeply personal decision to get pregnant, exploring career timing, identity shifts, and what comes after life in sport.
Want to Boost Your Marketing ROI? Start with the Most Trusted Voices in Sports
Today’s consumers don’t just watch women’s sports, they trust the women who play them, and that trust drives action. New data from Parity’s U.S. Women’s Sports 2025: Give the Fans What They Want report confirms that pro women athletes are among the most credible voices in marketing.
From Cause Campaigns to Collabs: Activations That Deliver
The data is in: here’s what fans respond to (and what they don’t). It’s not enough to slap a logo on a jersey and call it a day. Today’s fans are looking for action and they’re rewarding the brands that deliver. According to Parity’s latest research, the most effective women’s sports sponsorships are co-created, cause-driven, and led by athletes themselves.
Attorney by Day, Pentathlete by Night: Inside Mary Zoldak’s Double Life
The fact that Mary had an hour to do the interview for this piece should not be taken for granted. Mary Zoldak is a modern pentathlete, which involves training for 5 different sports. She also works a full time, 40 hour week job. How she has time for all of it we may never know, but we’re so excited to introduce her to you.
Nicole Heavirland's Unstoppable Career
It’s no secret that American rugby is having a moment. While we see the Dancing with the Stars clips and the medal ceremonies, what we don’t often see is all of the work that went into making USA rugby competitive on the international stage. We also rarely get to know any of the women who did all of that work, which is why we’re so excited to introduce Nicole Heavirland to all of you.
Parity Appoints Risa Isard, Ph.D., as Director of Research & Insights
Parity, the premier platform for professional women athlete partnerships, today announced the appointment of Risa Isard, Ph.D., as Director of Research and Insights. In her role, Isard will lead Parity’s research and data efforts, overseeing the development and execution of a comprehensive data strategy. Her work will focus on collecting, analyzing, and interpreting data to produce high-impact reports that inform brand partners, the public, and internal stakeholders.
New Research from Parity Offers Roadmap for Brands Entering Women’s Sports
Parity, the premier platform for professional women athlete partnerships, today released its latest research, offering one of the largest and most current analyses of U.S. women’s sports fandom and sponsorship impact. The report presents critical insights to guide how brands engage with the rapidly growing women’s sports ecosystem.
Why Are People Still Surprised When Women’s Sports Drive Business Results?
Every time women’s sports make headlines for breaking a record – whether it's ticket sales, attendance, merchandise, team valuation, or sponsorship revenue – the same question seems to echo across the internet: “Wait… how did this happen?” Or, people react with utter disbelief: “I never thought this was possible.”
Gainbridge® Expands Impact with Grants for Girls and Women in Sports and Education In Partnership with Parity and Women’s Sports Foundation®
For the second consecutive year, Gainbridge®, a Group 1001 company, is joining forces with Parity, the premier platform for professional women athlete partnerships, and the Women’s Sports Foundation® (WSF) for a grant program that supports girls and women through sports and education.