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An Athlete's Pregnancy, Part 6: Birth
A professional athlete shares the emotional and physical reality of labor, birth plans, pain, and letting go of expectations during childbirth.

An Athlete's Pregnancy, Part 6: Birth
A professional athlete shares the emotional and physical reality of labor, birth plans, pain, and letting go of expectations during childbirth.
What It’s Really Like to Compete in the Olympics: Nicole Mendes’ Story
Nicole Mendes shares the untold reality of competing in the Olympics, from financial strain to identity after the Games, and what comes next.
Women’s Pro Baseball League 2026: Why the Return of Women’s Baseball Is Long Overdue
The Women’s Pro Baseball League launches in 2026, marking the return of pro women’s baseball in the U.S. Here’s why it matters and what it means for the future of the sport.
A Billion-Dollar Industry With A Paycheck Problem
Women’s sports are booming - but 93% of athletes still face financial stress. Here’s why growth hasn’t translated into stability, and what must change.
An Athlete's Pregnancy, Part 5: The Third Trimester
An athlete shares the reality of the third trimester — heat, anxiety, and learning to let go of control when there’s no training plan for birth.
What to Do After Getting Cut From a Team: Taylor Heise’s Comeback Story
After being cut from the 2022 Olympic team, Taylor Heise rebuilt her game, mindset, and identity — returning in 2026 as an Olympic gold medalist.
WNBA’s Historic 2026 CBA: How Record Salaries and Player Benefits Are Redefining Women’s Sports
The WNBA’s 2026 CBA delivers record salary increases, improved benefits, and major progress toward pay equity in sports. Here’s what it means for players and women’s athletics.
How Birth Control Can Impact Sports Injuries: Dara Mabrey’s Story
Dara Mabrey shares the story behind her career-altering injury, a dangerous blood clot, and how it’s reshaping athlete health in women’s sports.
How the PWHL Is Capitalizing on Olympic Momentum and Redefining Women’s Hockey Growth
Discover how the PWHL is leveraging Olympic momentum to drive record attendance, expand teams, and reshape the future of women’s hockey.
Parity Launches “Athlete, Actually” Podcast Featuring Untold Stories from Professional Women Athletes
Parity launches Athlete, Actually, a new podcast featuring untold stories from professional women athletes, starting with Dara Mabrey.
An Athlete's Pregnancy, Part 4: The Second Trimester
A Paralympian reflects on the realities of the second trimester, exploring body changes, identity shifts, and the complex balance between gratitude, sacrifice, and self.
The Ultimate Guide to Picking Your NWSL Team in 2026
From Angel City to Gotham FC, find your perfect NWSL team with this beginner-friendly guide, and see why women’s soccer is booming across the U.S.
Top 5 Moments from the 2026 Winter Paralympics: Athletes, Records & Breakthrough Stories
From Oksana Masters’ historic medal count to rising stars like Kate Delson, relive the top moments from the 2026 Winter Paralympics, and why growing viewership proves para sport is a powerful opportunity for brands.











