Articles

Insights, trends, and stories from the world of women's sports marketing.

A pregnant couple stands kissing in the middle of a lush field filled with red wildflowers and tall green grass during golden hour, with trees and soft evening light in the background.
Athlete Spotlight

An Athlete's Pregnancy, Part 6: Birth

A professional athlete shares the emotional and physical reality of labor, birth plans, pain, and letting go of expectations during childbirth.

Skyler EspinozaMay 11, 20265 min read

What It’s Really Like to Compete in the Olympics: Nicole Mendes’ Story

Nicole Mendes shares the untold reality of competing in the Olympics, from financial strain to identity after the Games, and what comes next.

Elizabeth MontavonMay 7, 202613 min read

Women’s Pro Baseball League 2026: Why the Return of Women’s Baseball Is Long Overdue

The Women’s Pro Baseball League launches in 2026, marking the return of pro women’s baseball in the U.S. Here’s why it matters and what it means for the future of the sport.

Skyler EspinozaMay 6, 20265 min read

A Billion-Dollar Industry With A Paycheck Problem

Women’s sports are booming - but 93% of athletes still face financial stress. Here’s why growth hasn’t translated into stability, and what must change.

Caroline Fitzgerald Apr 29, 20265 min read

An Athlete's Pregnancy, Part 5: The Third Trimester

An athlete shares the reality of the third trimester — heat, anxiety, and learning to let go of control when there’s no training plan for birth.

Skyler EspinozaApr 29, 20265 min read

What to Do After Getting Cut From a Team: Taylor Heise’s Comeback Story

After being cut from the 2022 Olympic team, Taylor Heise rebuilt her game, mindset, and identity — returning in 2026 as an Olympic gold medalist.

Elizabeth MontavonApr 28, 202610 min read

WNBA’s Historic 2026 CBA: How Record Salaries and Player Benefits Are Redefining Women’s Sports

The WNBA’s 2026 CBA delivers record salary increases, improved benefits, and major progress toward pay equity in sports. Here’s what it means for players and women’s athletics.

Skyler EspinozaApr 28, 20266 min read

How Birth Control Can Impact Sports Injuries: Dara Mabrey’s Story

Dara Mabrey shares the story behind her career-altering injury, a dangerous blood clot, and how it’s reshaping athlete health in women’s sports.

Elizabeth MontavonApr 23, 202610 min read

How the PWHL Is Capitalizing on Olympic Momentum and Redefining Women’s Hockey Growth

Discover how the PWHL is leveraging Olympic momentum to drive record attendance, expand teams, and reshape the future of women’s hockey.

Skyler EspinozaApr 23, 20266 min read

Parity Launches “Athlete, Actually” Podcast Featuring Untold Stories from Professional Women Athletes

Parity launches Athlete, Actually, a new podcast featuring untold stories from professional women athletes, starting with Dara Mabrey.

Alana CasnerApr 21, 2026

An Athlete's Pregnancy, Part 4: The Second Trimester

A Paralympian reflects on the realities of the second trimester, exploring body changes, identity shifts, and the complex balance between gratitude, sacrifice, and self.

Skyler EspinozaApr 8, 20265 min read

The Ultimate Guide to Picking Your NWSL Team in 2026

From Angel City to Gotham FC, find your perfect NWSL team with this beginner-friendly guide, and see why women’s soccer is booming across the U.S.

Skyler EspinozaMar 25, 202610 min read

Top 5 Moments from the 2026 Winter Paralympics: Athletes, Records & Breakthrough Stories

From Oksana Masters’ historic medal count to rising stars like Kate Delson, relive the top moments from the 2026 Winter Paralympics, and why growing viewership proves para sport is a powerful opportunity for brands.

Skyler EspinozaMar 25, 20267 min read