Our Story
Parity is a sports marketing and sponsorship platform focused squarely on professional women athletes.
The Parity Mission
Pay Women Athletes
Parity is a sports marketing and sponsorship platform focused squarely on professional women athletes. Minority-founded in 2020, Parity's mission is to close the gender income and opportunity gap in professional sports.
We do that through high-impact campaigns and collaborations between brands, women athletes, and their fans. Parity works with 1,400+ athletes across 80+ sports, from archery to weightlifting.
1,400+
Pro women athletes
80+
Sports represented
5,000+
Activations completed