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Parity Launches “Athlete, Actually” Podcast Featuring Untold Stories from Professional Women Athletes
Parity launches Athlete, Actually, a new podcast featuring untold stories from professional women athletes, starting with Dara Mabrey.
DNA Vibe Named Parity’s Official Community Transformation Partner; Expands SHINE Partnership for Women Athletes Nationwide
Parity expands its partnership with DNA Vibe and SHINE to deliver regenerative recovery, performance, and wellness tools to women athletes and communities nationwide.
Brand Partnerships in Women’s Sports: How Team M&T Redefines Winning
Discover how M&T Bank’s Team M&T, built in partnership with Parity, is redefining brand partnerships in women’s sports through purpose-driven storytelling, authentic athlete advocacy, and real community impact beyond traditional sponsorships.
Gainbridge®, Parity, and the Women’s Sports Foundation® Award $222,000 in Grants to 32 Organizations and Athletes Through Third Annual Gainbridge® Assists
Gainbridge®, Parity, and the Women’s Sports Foundation® awarded $222,000 in 2025 to 32 athletes and organizations nationwide, expanding access to sports and education for girls and women. Now in its third year, the program honors Billie Jean King’s legacy by driving equity and opportunity at every level of sport.
Parity and Vitacost Announce Strategic Partnership to Champion Women Athletes and Holistic Wellness
Parity and Vitacost announce a strategic partnership to empower women athletes through wellness, nutrition, and sport-certified supplements. Discover how Vitacost, now the Official Online Health Retailer of the Parity community, is championing holistic health and athlete-driven storytelling.
New Parity Report Reveals Women’s Soccer Fans Are the Most Loyal, Trusting — and Ready to Spend
A new Parity report reveals U.S. women's soccer fans are the most loyal, trusting, and ready to spend — offering major opportunities for brands in apparel, tech, travel, and more. Discover key insights and untapped potential.
Parity Appoints Risa Isard, Ph.D., as Director of Research & Insights
Parity, the premier platform for professional women athlete partnerships, today announced the appointment of Risa Isard, Ph.D., as Director of Research and Insights. In her role, Isard will lead Parity’s research and data efforts, overseeing the development and execution of a comprehensive data strategy. Her work will focus on collecting, analyzing, and interpreting data to produce high-impact reports that inform brand partners, the public, and internal stakeholders.
New Research from Parity Offers Roadmap for Brands Entering Women’s Sports
Parity, the premier platform for professional women athlete partnerships, today released its latest research, offering one of the largest and most current analyses of U.S. women’s sports fandom and sponsorship impact. The report presents critical insights to guide how brands engage with the rapidly growing women’s sports ecosystem.
Gainbridge® Expands Impact with Grants for Girls and Women in Sports and Education In Partnership with Parity and Women’s Sports Foundation®
For the second consecutive year, Gainbridge®, a Group 1001 company, is joining forces with Parity, the premier platform for professional women athlete partnerships, and the Women’s Sports Foundation® (WSF) for a grant program that supports girls and women through sports and education.
Creating Authentic Activations in Women's Sports Partnerships
In a world where consumers value authenticity more than ever, sports sponsorships that prioritize genuine connections can deliver powerful results. For brands entering or expanding their footprint in women’s sports, creating authentic activations is not just a strategy – it’s a necessity.
Parity Named to Fast Company’s Annual List of the World’s Most Innovative Companies of 2025
Parity, the premier platform for professional women athlete partnerships, is proud to have been named to Fast Company’s prestigious list of the World’s Most Innovative Companies of 2025. This year’s list shines a spotlight on businesses that are shaping industry and culture through their innovations to set new standards and achieve remarkable milestones in all sectors of the economy. Alongside the World’s 50 Most Innovative Companies, Fast Company recognizes 609 organizations across 58 sectors and regions.
Parity Predicts: 2025 Women's Sports Predictions
The success of women’s sports has quickly become the world’s worst kept secret. 2024 was a historic year for women’s sports across the globe, with records smashed and standards raised. Sporting News Athlete of the Year? Caitlin Clark. Sports Illustrated Sportsperson of the Year? Simone Biles. With female athletes and trends in women’s sports here to stay, it’s time to look ahead. What’s in store for the next groundbreaking year? We sat down with both Parity and industry professionals to get their predictions for trends to watch in women’s sports in 2025, and how you can take advantage of the quickly changing landscape.