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An Athlete's Pregnancy, Part 6: Birth
A professional athlete shares the emotional and physical reality of labor, birth plans, pain, and letting go of expectations during childbirth.
What It’s Really Like to Compete in the Olympics: Nicole Mendes’ Story
Nicole Mendes shares the untold reality of competing in the Olympics, from financial strain to identity after the Games, and what comes next.
An Athlete's Pregnancy, Part 5: The Third Trimester
An athlete shares the reality of the third trimester — heat, anxiety, and learning to let go of control when there’s no training plan for birth.
What to Do After Getting Cut From a Team: Taylor Heise’s Comeback Story
After being cut from the 2022 Olympic team, Taylor Heise rebuilt her game, mindset, and identity — returning in 2026 as an Olympic gold medalist.
How Birth Control Can Impact Sports Injuries: Dara Mabrey’s Story
Dara Mabrey shares the story behind her career-altering injury, a dangerous blood clot, and how it’s reshaping athlete health in women’s sports.
An Athlete's Pregnancy, Part 4: The Second Trimester
A Paralympian reflects on the realities of the second trimester, exploring body changes, identity shifts, and the complex balance between gratitude, sacrifice, and self.
Why Black History in Women's Sports Matters — In February and Every Day
Why Black history in sports matters beyond February. Explore the legacy of Black athletes and the ongoing fight for equity in sports leadership.
An Athlete’s Pregnancy, Part 2: Trying to Conceive
An elite athlete reflects on the emotional and practical realities of trying to conceive, exploring control, preparation, and the limits of effort in fertility and sport.
Being the Best Still Isn’t Enough For Most Women Athletes
Even the highest paid female athlete earns a fraction of male stars. More research reveals the true financial cost elite women athletes pay just to compete.
From Philadelphia to the Podium: The Power of Focus and Courage
I never imagined that rugby, a sport I did not even know existed until high school, would be the thing that would carry me to the Olympic stage and help me win a bronze medal, the first in USA Rugby history.
An Athlete’s Pregnancy, Part 1: Deciding to Get Pregnant
A Paralympian reflects on the deeply personal decision to get pregnant, exploring career timing, identity shifts, and what comes after life in sport.
Attorney by Day, Pentathlete by Night: Inside Mary Zoldak’s Double Life
The fact that Mary had an hour to do the interview for this piece should not be taken for granted. Mary Zoldak is a modern pentathlete, which involves training for 5 different sports. She also works a full time, 40 hour week job. How she has time for all of it we may never know, but we’re so excited to introduce her to you.











