Articles

Insights, trends, and stories from the world of women's sports marketing.

An Athlete's Pregnancy, Part 4: The Second Trimester

A Paralympian reflects on the realities of the second trimester, exploring body changes, identity shifts, and the complex balance between gratitude, sacrifice, and self.

Skyler EspinozaApr 8, 20265 min read

Why Black History in Women's Sports Matters — In February and Every Day

Why Black history in sports matters beyond February. Explore the legacy of Black athletes and the ongoing fight for equity in sports leadership.

Skyler EspinozaFeb 24, 20266 min read

An Athlete’s Pregnancy, Part 2: Trying to Conceive

An elite athlete reflects on the emotional and practical realities of trying to conceive, exploring control, preparation, and the limits of effort in fertility and sport.

Skyler EspinozaFeb 19, 20266 min read

Being the Best Still Isn’t Enough For Most Women Athletes

Even the highest paid female athlete earns a fraction of male stars. More research reveals the true financial cost elite women athletes pay just to compete.

Caroline FitzgeraldJan 28, 20265 min read

From Philadelphia to the Podium: The Power of Focus and Courage

I never imagined that rugby, a sport I did not even know existed until high school, would be the thing that would carry me to the Olympic stage and help me win a bronze medal, the first in USA Rugby history.

Ariana RamseyOct 6, 20256 min read

An Athlete’s Pregnancy, Part 1: Deciding to Get Pregnant

A Paralympian reflects on the deeply personal decision to get pregnant, exploring career timing, identity shifts, and what comes after life in sport.

Jul 17, 2025

Attorney by Day, Pentathlete by Night: Inside Mary Zoldak’s Double Life

The fact that Mary had an hour to do the interview for this piece should not be taken for granted. Mary Zoldak is a modern pentathlete, which involves training for 5 different sports. She also works a full time, 40 hour week job. How she has time for all of it we may never know, but we’re so excited to introduce her to you.

Skyler EspinozaJul 9, 20256 min read

Nicole Heavirland's Unstoppable Career

It’s no secret that American rugby is having a moment. While we see the Dancing with the Stars clips and the medal ceremonies, what we don’t often see is all of the work that went into making USA rugby competitive on the international stage. We also rarely get to know any of the women who did all of that work, which is why we’re so excited to introduce Nicole Heavirland to all of you.

Skyler EspinozaJul 8, 20258 min read

The Quiet Revolution: How an Olympic BMX Rider Changed the Mental Health Conversation

Most middle school homework assignments aren’t life changing. But then again, some are. Nikita Ducarroz was just like any other girl in middle school: normal. She had friends, homework, played travel soccer and loved her mom. But suddenly, life started to feel abnormal, like it was spiraling out of her control. Nikita started to have panic attacks so crippling that she couldn’t leave her house. She started doing school at home, and spent her free time uploading rocking covers of early 2010s hits onto her YouTube channel. But somewhere between the Garage Band sound effects and iMovie title screens, something else on YouTube caught her attention: BMX.

Skyler EspinozaMay 5, 20258 min read

Present Not Perfect: Elana Meyers Taylor's Guide to Family, Focus and Finding What Matters

Parents have all sorts of hopes and dreams for their children: they want them to be doctors or singers, hope they are happy and healthy, or perhaps wish that they’ll have kids of their own one day. Very few parents would hope their child never becomes an Olympian, but Elana Meyers Taylor’s parents were two such dreamers. Elana’s dad was a professional football player, and he understood how much sport can take from you, and how hard the meager rewards can be to come by. In her childhood, Elana’s parents did all they could to steer her in any direction away from sports, but Elana was a magnet drawn to her true north, and she wouldn’t be denied.

Skyler EspinozaMay 5, 20257 min read

When Soccer Becomes a Universal Language: The Story Behind #SheBelongs the Movie

Parity is incredibly excited and honored to be hosting a virtual screening of the documentary #SheBelongs the Movie on May 1st. #SheBelongs the Movie tells the incredible story of a team of refugee and non-refugee teenage girls who came together to celebrate belonging in the run up to the FIFA Women’s World Cup in Australia and New Zealand in 2023.

Skyler EspinozaApr 24, 20255 min read

Rings, Agitos, and the Road Home: A Paralympic Cyclist's Farewell

I was in my first year of college, and sitting in my Russian literature class next to a beautiful woman who looked maybe a bit older than me. She introduced herself as Alex, which didn’t ring any bells, but I was sure I knew her from somewhere. She explained she’d recently retired. Retired? From what? And then it clicked. Sasha Cohen was sitting next to me in my literature class. Silver medallist figure skater Sasha (Alexandra) Cohen. At 18, it felt so crazy to me that someone could be retired and sitting in a freshman level college course. Wasn’t retiring for, like… old people?

Skyler EspinozaApr 22, 20256 min read