Articles

Insights, trends, and stories from the world of women's sports marketing.

An Athlete's Pregnancy, Part 6: Birth

A professional athlete shares the emotional and physical reality of labor, birth plans, pain, and letting go of expectations during childbirth.

Skyler EspinozaMay 11, 20265 min read

What It’s Really Like to Compete in the Olympics: Nicole Mendes’ Story

Nicole Mendes shares the untold reality of competing in the Olympics, from financial strain to identity after the Games, and what comes next.

Elizabeth MontavonMay 7, 202613 min read

An Athlete's Pregnancy, Part 5: The Third Trimester

An athlete shares the reality of the third trimester — heat, anxiety, and learning to let go of control when there’s no training plan for birth.

Skyler EspinozaApr 29, 20265 min read

What to Do After Getting Cut From a Team: Taylor Heise’s Comeback Story

After being cut from the 2022 Olympic team, Taylor Heise rebuilt her game, mindset, and identity — returning in 2026 as an Olympic gold medalist.

Elizabeth MontavonApr 28, 202610 min read

How Birth Control Can Impact Sports Injuries: Dara Mabrey’s Story

Dara Mabrey shares the story behind her career-altering injury, a dangerous blood clot, and how it’s reshaping athlete health in women’s sports.

Elizabeth MontavonApr 23, 202610 min read

An Athlete's Pregnancy, Part 4: The Second Trimester

A Paralympian reflects on the realities of the second trimester, exploring body changes, identity shifts, and the complex balance between gratitude, sacrifice, and self.

Skyler EspinozaApr 8, 20265 min read

Why Black History in Women's Sports Matters — In February and Every Day

Why Black history in sports matters beyond February. Explore the legacy of Black athletes and the ongoing fight for equity in sports leadership.

Skyler EspinozaFeb 24, 20266 min read

An Athlete’s Pregnancy, Part 2: Trying to Conceive

An elite athlete reflects on the emotional and practical realities of trying to conceive, exploring control, preparation, and the limits of effort in fertility and sport.

Skyler EspinozaFeb 19, 20266 min read

Being the Best Still Isn’t Enough For Most Women Athletes

Even the highest paid female athlete earns a fraction of male stars. More research reveals the true financial cost elite women athletes pay just to compete.

Caroline FitzgeraldJan 28, 20265 min read

From Philadelphia to the Podium: The Power of Focus and Courage

I never imagined that rugby, a sport I did not even know existed until high school, would be the thing that would carry me to the Olympic stage and help me win a bronze medal, the first in USA Rugby history.

Ariana RamseyOct 6, 20256 min read

An Athlete’s Pregnancy, Part 1: Deciding to Get Pregnant

A Paralympian reflects on the deeply personal decision to get pregnant, exploring career timing, identity shifts, and what comes after life in sport.

Jul 17, 2025

Attorney by Day, Pentathlete by Night: Inside Mary Zoldak’s Double Life

The fact that Mary had an hour to do the interview for this piece should not be taken for granted. Mary Zoldak is a modern pentathlete, which involves training for 5 different sports. She also works a full time, 40 hour week job. How she has time for all of it we may never know, but we’re so excited to introduce her to you.

Skyler EspinozaJul 9, 20256 min read