Articles

Insights, trends, and stories from the world of women's sports marketing.

Women’s Pro Baseball League 2026: Why the Return of Women’s Baseball Is Long Overdue

The Women’s Pro Baseball League launches in 2026, marking the return of pro women’s baseball in the U.S. Here’s why it matters and what it means for the future of the sport.

Skyler EspinozaMay 6, 20265 min read

A Billion-Dollar Industry With A Paycheck Problem

Women’s sports are booming - but 93% of athletes still face financial stress. Here’s why growth hasn’t translated into stability, and what must change.

Caroline Fitzgerald Apr 29, 20265 min read

WNBA’s Historic 2026 CBA: How Record Salaries and Player Benefits Are Redefining Women’s Sports

The WNBA’s 2026 CBA delivers record salary increases, improved benefits, and major progress toward pay equity in sports. Here’s what it means for players and women’s athletics.

Skyler EspinozaApr 28, 20266 min read

How the PWHL Is Capitalizing on Olympic Momentum and Redefining Women’s Hockey Growth

Discover how the PWHL is leveraging Olympic momentum to drive record attendance, expand teams, and reshape the future of women’s hockey.

Skyler EspinozaApr 23, 20266 min read

The Ultimate Guide to Picking Your NWSL Team in 2026

From Angel City to Gotham FC, find your perfect NWSL team with this beginner-friendly guide, and see why women’s soccer is booming across the U.S.

Skyler EspinozaMar 25, 202610 min read

Top 5 Moments from the 2026 Winter Paralympics: Athletes, Records & Breakthrough Stories

From Oksana Masters’ historic medal count to rising stars like Kate Delson, relive the top moments from the 2026 Winter Paralympics, and why growing viewership proves para sport is a powerful opportunity for brands.

Skyler EspinozaMar 25, 20267 min read

The Biggest NIL Deals in Women’s March Madness and the Next College Stars Brands Should Bet On

From Flau’jae Johnson to JuJu Watkins, these women’s college basketball stars are redefining NIL success — and creating major opportunities for brands.

Skyler EspinozaMar 11, 20267 min read

An Athlete’s Pregnancy, Part 3: The First Trimester

A Paralympian shares her experience navigating the first trimester, from quiet anxiety and information overload to finding grounding strategies in early pregnancy.

Skyler EspinozaMar 2, 20267 min read

Top 5 Moments from the Milano Cortina 2026 Winter Olympics — And How Women Led the Games

Discover the defining moments of the 2026 Winter Olympics, and why women athletes continue to drive viewership, culture, and momentum.

Skyler EspinozaFeb 24, 20266 min read

Winter Paralympics 2026: Team USA Paralympians to Watch in Milano Cortina

Discover Team USA Winter Paralympians competing in Milano Cortina 2026, plus actionable insights for brands looking to partner with Paralympic athletes.

Skyler EspinozaFeb 24, 20264 min read

Women Olympians to Watch at the 2026 Winter Olympics

Meet the women Olympians to watch at the 2026 Winter Olympics in Milano Cortina — from rising stars to the most decorated female Olympians.

Skyler EspinozaFeb 2, 20267 min read

Top 4 Highest-Paying Sports for Women in 2025 (Updated Salaries, Prize Money & Biggest Money Moves)

Women’s sports hit new financial highs in 2025. Explore the top-paying women’s sports, salaries, prize money, and the biggest money moves shaping the industry.

Elizabeth MontavonJan 26, 20268 min read