Articles

Insights, trends, and stories from the world of women's sports marketing.

The Ultimate Guide to Picking Your NWSL Team in 2026

From Angel City to Gotham FC, find your perfect NWSL team with this beginner-friendly guide, and see why women’s soccer is booming across the U.S.

Skyler EspinozaMar 25, 202610 min read

Top 5 Moments from the 2026 Winter Paralympics: Athletes, Records & Breakthrough Stories

From Oksana Masters’ historic medal count to rising stars like Kate Delson, relive the top moments from the 2026 Winter Paralympics, and why growing viewership proves para sport is a powerful opportunity for brands.

Skyler EspinozaMar 25, 20267 min read

The Biggest NIL Deals in Women’s March Madness and the Next College Stars Brands Should Bet On

From LSU’s Flau’jae Johnson to USC’s Juju Watkins, explore the most valuable NIL deals in women’s March Madness and rising athletes brands should know.

Skyler EspinozaMar 11, 20267 min read

An Athlete’s Pregnancy, Part 3: The First Trimester

A Paralympian shares her experience navigating the first trimester, from quiet anxiety and information overload to finding grounding strategies in early pregnancy.

Skyler EspinozaMar 2, 20267 min read

Top 5 Moments from the Milano Cortina 2026 Winter Olympics — And How Women Led the Games

Discover the defining moments of the 2026 Winter Olympics, and why women athletes continue to drive viewership, culture, and momentum.

Skyler EspinozaFeb 24, 20266 min read

Winter Paralympics 2026: Team USA Paralympians to Watch in Milano Cortina

Discover Team USA Winter Paralympians competing in Milano Cortina 2026, plus actionable insights for brands looking to partner with Paralympic athletes.

Skyler EspinozaFeb 24, 20264 min read

Women Olympians to Watch at the 2026 Winter Olympics

Meet the women Olympians to watch at the 2026 Winter Olympics in Milano Cortina — from rising stars to the most decorated female Olympians.

Skyler EspinozaFeb 2, 20267 min read

Top 4 Highest-Paying Sports for Women in 2025 (Updated Salaries, Prize Money & Biggest Money Moves)

Women’s sports hit new financial highs in 2025. Explore the top-paying women’s sports, salaries, prize money, and the biggest money moves shaping the industry.

Elizabeth MontavonJan 26, 20268 min read

Popular Female Volleyball Players to Watch in 2026 Across MLV and LOVB

Explore the biggest trends in women’s sports for 2026 as pro volleyball takes off. Meet the MLV and LOVB stars shaping the season.

Skyler EspinozaJan 6, 20268 min read

10 Big Wins on the Business Side of Women’s Sports in 2025

From $500M franchise valuations to record-breaking viewership, these 10 business milestones show why 2025 was a defining year for women’s sports.

Caroline FitzgeraldDec 30, 20257 min read

Which Women’s Sports Marketing Campaigns Should Your Brand Run in 2026?

Find out which women’s sports marketing campaigns your brand should run in 2026 with our data-driven decision tree built from 2025’s top-performing ads and campaigns.

Elizabeth MontavonDec 16, 20251 min read

8 Women’s Sports Ads & Campaigns That Worked in 2025, and the Brands Behind Them

See 8 top-performing women’s sports ads and marketing campaigns from 2025. Learn how brands drove standout ROI with athlete storytelling and purpose-led activations.

Elizabeth MontavonDec 16, 20255 min read