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Why Fashion Can’t Get Enough of Female Athletes
From Serena Williams and Naomi Osaka to Angel Reese and Olivia Nelson-Ododa, female athletes are reshaping fashion, influencing consumers and showing brands the power of athlete partnerships.
The 2027 Women’s World Cup Is Coming. Where Are the Brands?
The 2027 FIFA Women’s World Cup is headed to Brazil. See how Netflix and Dove are already activating and why brands should start building their women’s soccer strategy now.
Why Women’s Sports Fans Spend: What Brands Can Learn From the Rise of Women’s Sports Bars
Women’s sports fans are highly engaged, values-driven consumers with growing spending power. Here’s what the success of women’s sports bars can teach brands about earning their loyalty.
Your Guide to WNBA All-Star Weekend 2026: The Activations We're Most Excited About
From the Parity x DNA Vibe Precovery Party to WNBA Live, AT&T Fan Experience and Jr. WNBA Day, here's your guide to the best activations and can't-miss experiences during WNBA All-Star Weekend 2026.
LA28 Is Just Two Years Away. The Smartest Brands Are Already Building Their Athlete Strategy.
LA28 is closer than you think. Learn why brands don't need an official Olympic sponsorship to benefit from the Games, and why investing in women Olympians and Paralympians now will pay off by 2028.
What Happened After Equal Pay? The World Surf League's Case for Investment
In 2018, the World Surf League became the first U.S.-based global sports league to award equal prize money across all levels of competition. Here's how that investment transformed women’s surfing and what it can teach the rest of sports.
The Enhanced Games, the Olympics & the Cost of Athlete Exploitation
A deep dive into the controversial Enhanced Games, athlete compensation, Olympic systems, and the pressures facing elite athletes today.
Women’s Pro Baseball League 2026: Why the Return of Women’s Baseball Is Long Overdue
The Women’s Pro Baseball League launches in 2026, marking the return of pro women’s baseball in the U.S. Here’s why it matters and what it means for the future of the sport.
A Billion-Dollar Industry With A Paycheck Problem
Women’s sports are booming - but 93% of athletes still face financial stress. Here’s why growth hasn’t translated into stability, and what must change.
WNBA’s Historic 2026 CBA: How Record Salaries and Player Benefits Are Redefining Women’s Sports
The WNBA’s 2026 CBA delivers record salary increases, improved benefits, and major progress toward pay equity in sports. Here’s what it means for players and women’s athletics.
How the PWHL Is Capitalizing on Olympic Momentum and Redefining Women’s Hockey Growth
Discover how the PWHL is leveraging Olympic momentum to drive record attendance, expand teams, and reshape the future of women’s hockey.
The Ultimate Guide to Picking Your NWSL Team in 2026
From Angel City to Gotham FC, find your perfect NWSL team with this beginner-friendly guide, and see why women’s soccer is booming across the U.S.