Women's Sports Consulting
Build your high-impact strategy with Parity
Parity helps brands enter and expand in women's sports in a way that aligns with company goals and maximizes the impact of resources.
Leverage the Parity team's combined 80+ years of experience working in women's sports to confidently land your strategy.
Parity helps brands enter and expand in women's sports in a way that aligns with company goals and maximizes the impact of resources.
Strategy consulting
With so much growth in women's sports, where should your company focus its sponsorship budget and resources?
Every Parity engagement is grounded in a deep understanding of your organization's values, priorities, and competitor set. We evaluate the main sponsorship options in your markets but we also look beyond the obvious with an eye toward future growth. Our goal is to identify properties, athletes, and other opportunities that best match your audience goals and company objectives, maximizing the impact of your approach.
“Working with Parity is like having access to a smart, data-driven part of your team that understands the context of women's sports and can customize those insights to shape a strategy for your brand.”
— SVP, Brand & Sponsorships | Financial Services client
Team sponsor consulting
Congratulations, you've committed to a big women's sports sponsorship… Now what?
Parity helps sponsors quickly activate with athletes beyond the limited scope of team and league sponsorship agreements, driving greater engagement with fans through athlete storytelling. Our experience pricing and executing over 5,000 individual pro women athlete partnerships helps us move quickly to formulate win-win pricing for both brand and athlete partners.
From defining contract scope and budget to negotiating with players and agents and supporting activations, we help brands move fast to maximize the value of their sponsorship in-season.
Bespoke Research
Have specific questions related to your brand, customers, or product through the lens of athletes or fans? Get the answers you need with a bespoke research project.
We will leverage our research expertise and deep knowledge of women's sports to uncover proprietary insights that help you get smarter, faster. Whether a standalone project, an add-on to a consulting engagement, or an extension of our public-facing research, we are here to be your go-to insights partner.
