Official Parity Partnerships
Engage & mobilize the community
Take your sports strategy to the next level by unlocking the scale and influence of Parity's international collective of professional women athletes.
Take your sports strategy to the next level by unlocking the scale and influence of Parity's international collective of professional women athletes.
1,400+
athletes
85+
sports
28
countries
Top 5 sports:
Unique access, exclusive visibility
Welcome to Parity's dynamic community of elite women athletes. With carefully curated exposure to your company, these talented women have the potential to become your future customers, collaborators, and ambassadors.
As an official Parity partner, you'll secure valuable visibility within our private community app. Take advantage of category exclusivity to win over hearts and minds. Position your products and services favorably with the expert help of Parity's athlete relations team. Extend special offers and custom content that gets the community talking.
Credible, enduring business growth
88% of consumers regard professional women athletes as societal role models. Aligning with inspirational athletes will boost your business in the long run.
Each official partnership is custom-built to reach your goals and continues to evolve over the life of the partnership.
Long-term brand recognition
It's time to move beyond transactional relationships in women's sports. As a year-round Parity partner you'll build trust and affinity, maintaining a presence year-round in front of a highly influential audience.
You'll also gain public recognition as an official Parity partner through press promotion at launch and ongoing mentions across Parity social channels, blog posts, PR placements and podcast sponsorship.
35% of Gen Z say sponsorship of women athletes makes them more likely to buy from a brand
“By expanding our partnership with Parity, we're accelerating a future where every athlete, regardless of gender, background, or level of play, has access to regenerative tools that help them feel better, perform better, and live better.”
— Perry Kamel, CEO | DNA Vibe
