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Women's History Month Q&A: Morgan Stanley Head of Global Sports and Entertainment, Sandra L. Richards
Women's History Month Q&A: Group 1001 Life and Annuity CFO, Linda Wang
We had the privilege of speaking with the Chief Financial Officer of Group 1001, Linda Wang, on her career journey and insights.
We asked women athletes about Title IX. Their answers may surprise you.
To learn more about the effects of Title IX on current and former collegiate athletes, we surveyed nearly Parity athletes on their experiences...
Dani Robinson on Pride in the WNBA
“I'm so proud to be a part of a league that supports us." We look at Pride in the WNBA through the lens of Dani Robinson and how brands have responded...
Let's talk about women-focused CBD products
Happy 4/20! We sat down with WNBA champion turned marketer Mistie Bass to learn how she’s found support for sleep, muscle aches, and stress using CBD.
Parity announces first Athlete Ambassador Program participants
Say hello to our newest Parity team members! It’s no secret that our mission is to get elite women athletes paid what they deserve...
What led me to retire from a successful sports career at 20-years-old
Parity Intern and college student Emmy Ma is 21-years-old and already on her second career. The award-winning figure skater details the highs and lows...
Why athletes are the future of plant-based brand marketing
To learn more about the nuances of choosing a specific diet as an elite athlete, we spoke with Angel City FC Captain, Ali Riley...
Cari Roccaro's role in securing historic NWSL mental health leave
Angel City FC midfielder Cari Roccaro isn't the first pro athlete to speak up about anxiety and depression, but she is the first to successfully...
Hiltz on creating space for gender equality in pro running
“When I feel safe, that's when I can run my best.” We spoke with Lululemon athlete Nikki Hiltz on trans sponsorship and genuine allyship in pro running.
Key athlete influencer marketing benefits and examples
The traditional influencer marketing strategy is evolving. Companies are moving away from big-name social influencers and leaning toward micro-influencers...
5 creative marketing ideas to grow your brand with pro athletes
The sky’s the limit when it comes to partnering with women’s sports influencers to promote your brand. Read on for helpful marketing ideas and examples.