Articles

Insights, trends, and stories from the world of women's sports marketing.

9 Inspiring LGBTQ+ Activists in the Parity Community: Celebrating Pride 365 Days a Year

Discover 9 inspiring LGBTQ+ activists in the Parity community who celebrate Pride year-round, challenging norms and promoting inclusivity in sports.

Emmy MaJun 29, 20236 min read

Parity Impact Report 2020 - 2022

We've partnered with dynamic brands on impactful marketing campaigns and put over $2 million dollars in the pockets of women athletes since our inception.

Elizabeth MontavonJun 2, 20232 min read

Stepping Up Your Game: The Athlete-Influencer

Whether you just received your first brand deal or you’re a seasoned content creator, fulfilling partnership asks can, at times, feel overwhelming.

Emmy MaMay 22, 20233 min read

Parity Appoints Leela Srinivasan as CEO

Seasoned executive and three-time CMO of high-growth companies joins to lead Parity through its next phase.

Alana CasnerMay 9, 20234 min read

3 digital marketing strategies guaranteed to boost brand credibility

Building brand credibility is essential for any business to succeed especially in today’s competitive market. It can be defined as the trust and authority...

Emmy MaMar 30, 20232 min read

Essential money management lessons for college and pro athletes

We spoke with Head of Morgan Stanley Global Sports & Entertainment, Sandra L. Richards, and WNBA champion Mistie Boyd on how to become the "CEO of you."

Ashley MitchellMar 17, 202320 min read

Women's History Month Q&A: Morgan Stanley Head of Global Sports and Entertainment, Sandra L. Richards

Mar 13, 2023

Women's History Month Q&A: Group 1001 Life and Annuity CFO, Linda Wang

We had the privilege of speaking with the Chief Financial Officer of Group 1001, Linda Wang, on her career journey and insights.

Mar 13, 2023

We asked women athletes about Title IX. Their answers may surprise you.

To learn more about the effects of Title IX on current and former collegiate athletes, we surveyed nearly Parity athletes on their experiences...

Mar 10, 2023

Dani Robinson on Pride in the WNBA

“I'm so proud to be a part of a league that supports us." We look at Pride in the WNBA through the lens of Dani Robinson and how brands have responded...

Mar 10, 2023

Let's talk about women-focused CBD products

Happy 4/20! We sat down with WNBA champion turned marketer Mistie Bass to learn how she’s found support for sleep, muscle aches, and stress using CBD.

Mar 10, 2023

Parity announces first Athlete Ambassador Program participants

Say hello to our newest Parity team members! It’s no secret that our mission is to get elite women athletes paid what they deserve...

Mar 10, 2023