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15 Need-to-Know Numbers From the Women's World Cup
2023 Women's World Cup breaks historic records! Discover unparalleled viewership, stadium attendance, and the meteoric rise of women's soccer. Unearth the compelling stats and milestones that set this year apart.
How Much Does It Cost to Be a Woman Athlete?
Challenging a 2021 claim that women athletes don't deserve equal pay, this article delves into the deep financial contributions and influence of female athletes on their sport's microeconomy.
WTF is Rule 40?
Unravel the complexities of Rule 40 and its implications for Olympic and Paralympic marketing. In this how-to, discover how brand marketers can collaborate with women athletes amidst restrictions, leveraging their impact for powerful campaigns before, during, and after the Games.
Beyond Limitations: Taking Action for Athletes with Disabilities
A Paralympian’s passionate call to action for athletes with disabilities and creating a more accessible society.
5 Things We Can’t Unsee About Women’s Sports from Our Fan Survey
A whopping 98% of Parity athlete fans expressed their eagerness to watch more women's sports. From increased viewership to behind-the-scenes content, find out what fans truly desire and why brands who don’t get involved now are about to be left in the dust.
7 Reasons that Women's Sports is Where You Should Be Investing
With a growing fanbase that craves more action, steady viewership growth, and skyrocketing in-person game attendance, women's sports are taking center stage.
How to Show Up for Women's Sports in the Right Way
Women's sports are currently experiencing a remarkable surge in popularity and sponsorship, marking a significant turning point for gender equality in the sporting world.
An Open Letter to Injured Athletes
To anyone coming back from injury: You will climb out of the pit.
Lauren Kuntz Breaks World Record at ICO for ALL CHAMPIONSHIPS Powered by Parity
On July 22 - 23, 2023, at ICO for ALL powered by Parity, world champion double decathlete Lauren Kuntz broke the women's Icosathlon world record with 11,653 points. A must-read interview with the trailblazer athlete who's advocating gender equity in the Icosathlon.
30 Women Athletes You Should Know and Invest In Right Now
These 30 remarkable women athletes are shaping the future of sports. Unlock the untapped potential of investing in women's sports and witness how these athletes and their dedicated fan bases bring immense value to any brand.
The Art of Balance: How These Professional Women Athletes Manage Time, Work, and Training
A quick dive into the secrets of time management, nutrition, and self-care from professional women athletes at Parity. Learn how they balance training, work, and personal life, and achieve success in the demanding world of sports. Gain inspiration and practical tips to optimize your own productivity and performance.
Injured? Transforming Setbacks into Personal Growth for Women Athletes
Discover how athletes can turn injuries into opportunities for personal growth. Explore tips, activities, and innovative recovery methods to stay motivated during the healing journey.