Articles
Insights, trends, and stories from the world of women's sports marketing.
Get in Touch
Reach a passionate audience and drive impactful results with women's sports marketing.
Seeing double: Luge Olympians Summer Britcher and Emily Sweeney on closing the opportunity gap for women
When the IOC added women's doubles luge as an Olympic event, Parity athletes Summer Britcher and Sgt. Emily Sweeney saw a chance to take their expertise to another level.
What is the athlete influencer marketing ROI for brands?
With a devoted fanbase, high engagement rates and an impressive ROI, it's no wonder that more brands are turning to athletes for influencer marketing.
The financial and mental costs of recovery as a pro basketball player
When we watch a pro sporting event, enjoying top-tier competition from the world’s greatest athletes, we rarely consider the prep required building up to that moment.
Top 4 highest-paying sports for women in 2022
Think you know the most lucrative sports for women athletes? We break down the highest-paying pro sports and how they stack up compared to the rest...
Top 5 things you can do for a perfect athlete influencer campaign
More brands are taking notice of the marketing value of women's sports and athletes. Learn how brands benefit from the increase in awareness and ROI.
6 ways to capitalize on TikTok influencer marketing
TikTok influencer marketing is where brands partner with content creators to make creative content in the form of TikTok videos that promote your brand.
Breaking down the stigma of dealing with periods as an elite athlete
Navigating menstruation as an athlete - pro or not - isn't talked about enough, so we partnered with PERIOD to support its annual State of the Period...
How to do an Instagram giveaway with athletes
When hosting an Instagram giveaway, knowing your goals and partnering with the right influencer, or athlete, can have a huge impact on success.
Everything you need to know about Name, Image, and Likeness (NIL)
Parity breaks down what collegiate athletes need to know about name, image, and likeness (NIL) including personal branding, financial literacy, and more...
5 benefits of partnering with elite women athletes
More brands are taking notice of the marketing value of women's sports and female athletes. Learn how brands benefit from the increase in awareness and ROI.
Reels vs TikTok: Which is better for your brand?
Reels vs TikTok: What’s better for your brand marketing? While IG Reels has always been about image, TikTok has been a trailblazer when it comes to trends.
Olympic champion swimmer and business exec BJ Miller joins Parity as vice president of sales
Miller’s hire signals continued growth and new opportunities for the company working to generate billions in revenue for elite women athletes...