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What led me to retire from a successful sports career at 20-years-old
Parity Intern and college student Emmy Ma is 21-years-old and already on her second career. The award-winning figure skater details the highs and lows...
Why athletes are the future of plant-based brand marketing
To learn more about the nuances of choosing a specific diet as an elite athlete, we spoke with Angel City FC Captain, Ali Riley...
Cari Roccaro's role in securing historic NWSL mental health leave
Angel City FC midfielder Cari Roccaro isn't the first pro athlete to speak up about anxiety and depression, but she is the first to successfully...
Hiltz on creating space for gender equality in pro running
“When I feel safe, that's when I can run my best.” We spoke with Lululemon athlete Nikki Hiltz on trans sponsorship and genuine allyship in pro running.
Key athlete influencer marketing benefits and examples
The traditional influencer marketing strategy is evolving. Companies are moving away from big-name social influencers and leaning toward micro-influencers...
5 creative marketing ideas to grow your brand with pro athletes
The sky’s the limit when it comes to partnering with women’s sports influencers to promote your brand. Read on for helpful marketing ideas and examples.
Women’s sports fandom: Why brands should care about its growing numbers
It's a fact: fanbases for women’s sports are not only existent, they're flourishing.
The biggest stars in women's sports from the past decade
Serena Williams, Oksana Masters, and Alex Morgan are just a few of some of the most well-known stars in women's sports from the past decade. Read on for our list.
Women's sporting events that brands need to pay attention to in 2023
Given last year's historic successes and triumphs, there has never been a better time to get involved with women's sports.
The value of a woman athlete
What is it worth to be a good teammate? How do you value yourself when your performance suffers? What is the value of a woman athlete?
5 ways your brand can work with Parity
Last year, deals for women’s sports leagues and teams went up by 21%, while deals with individual female athletes increased by 18%. At Parity, we expertly...
Key moments in 2022 women's sports
We're capping off 2022 by highlighting moments in women's sports history worth remembering for years to come.