Articles

Insights, trends, and stories from the world of women's sports marketing.

Reels vs TikTok: Which is better for your brand?

Reels vs TikTok: What’s better for your brand marketing? While IG Reels has always been about image, TikTok has been a trailblazer when it comes to trends.

Kara WingerSep 1, 20228 min read

Olympic champion swimmer and business exec BJ Miller joins Parity as vice president of sales

Miller’s hire signals continued growth and new opportunities for the company working to generate billions in revenue for elite women athletes...

Ashley MitchellAug 29, 20221 min read