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Women’s sports fandom: Why brands should care about its growing numbers
It's a fact: fanbases for women’s sports are not only existent, they're flourishing.
The biggest stars in women's sports from the past decade
Serena Williams, Oksana Masters, and Alex Morgan are just a few of some of the most well-known stars in women's sports from the past decade. Read on for our list.
Women's sporting events that brands need to pay attention to in 2023
Given last year's historic successes and triumphs, there has never been a better time to get involved with women's sports.
The value of a woman athlete
What is it worth to be a good teammate? How do you value yourself when your performance suffers? What is the value of a woman athlete?
5 ways your brand can work with Parity
Last year, deals for women’s sports leagues and teams went up by 21%, while deals with individual female athletes increased by 18%. At Parity, we expertly...
Key moments in 2022 women's sports
We're capping off 2022 by highlighting moments in women's sports history worth remembering for years to come.
Finding strength in the quiet moments
In a deeply personal essay, Kara Winger reflects on her final season as a competitive athlete and how she fought to overcome both physical and mental setbacks...
Jayna Hefford on growing women's hockey by going all-in on supporting its players
The five-time Olympian and Hockey Hall of Famer knows all about the importance of both widespread media visibility and strong fan connections.
Hockey icon Jayna Hefford drops first NFT with Parity Legends Collection
Titled “Fire Within,” Jayna's NFT unlocks limited-edition items including autographed merchandise, a social video message, and more.
Unbelievable luck: My four Olympic Games
Ups, downs, highs, and lows. The journey of FOUR Olympics in my own words.
Seeing double: Luge Olympians Summer Britcher and Emily Sweeney on closing the opportunity gap for women
When the IOC added women's doubles luge as an Olympic event, Parity athletes Summer Britcher and Sgt. Emily Sweeney saw a chance to take their expertise to another level.
What is the athlete influencer marketing ROI for brands?
With a devoted fanbase, high engagement rates and an impressive ROI, it's no wonder that more brands are turning to athletes for influencer marketing.