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Everything you need to know about Name, Image, and Likeness (NIL)
Parity breaks down what collegiate athletes need to know about name, image, and likeness (NIL) including personal branding, financial literacy, and more...
5 benefits of partnering with elite women athletes
More brands are taking notice of the marketing value of women's sports and female athletes. Learn how brands benefit from the increase in awareness and ROI.
Reels vs TikTok: Which is better for your brand?
Reels vs TikTok: What’s better for your brand marketing? While IG Reels has always been about image, TikTok has been a trailblazer when it comes to trends.
Olympic champion swimmer and business exec BJ Miller joins Parity as vice president of sales
Miller’s hire signals continued growth and new opportunities for the company working to generate billions in revenue for elite women athletes...