Articles
Insights, trends, and stories from the world of women's sports marketing.
Get in Touch
Reach a passionate audience and drive impactful results with women's sports marketing.
Still Billie Jean: 50 Years of Milestones in Women’s Sports
Commemorating 50 years since Billie Jean King's groundbreaking 'Battle of the Sexes' victory, we delve into monumental moments in women's sports. From the foundation of the Women’s Tennis Association Tour to the fight for equal pay, explore how BJK's legacy, combined with countless milestones, has shaped the journey of women athletes over five decades.
CrossFit: A Sport that is Doing Equity Right
CrossFit has taken a powerful stance on equal pay and body positivity, challenging stereotypes and leading the way in redefining parity for women in sports. When will other sports take note?
More Women’s Soccer: Why the New USL Super League is Actually a Good Thing
Exploring the positive potential of the USL Super League's introduction to the women's soccer landscape: from providing new investment opportunities and broadening market exposure, to doubling professional roster spots and fostering healthy competition with the NWSL. Could this be the unexpected boon the sport needs?
Changing the Narrative — Is SEO Hurting Women's Sports?
Analyzing the concerning online search trends surrounding women athletes, this article highlights how SEO biases and media narratives diminish the potential of women's sports. Delving deep into the challenges, it advocates for change and equality in digital representation.
PBX Pickleball Names Parity as an Official Partner and Signs Notable Women Olympians and Retired Pro Athletes for Inaugural Season
Parity and PBX Pickleball, a new organization that unites the pickleball community with retired professional athletes, today announced that Parity has been named as an official partner to drive women athlete participation in PBX events.
I Retired, Now What?
An open letter to athletes looking at or living through retirement. Spoiler: life is just as good on this side.
15 Need-to-Know Numbers From the Women's World Cup
2023 Women's World Cup breaks historic records! Discover unparalleled viewership, stadium attendance, and the meteoric rise of women's soccer. Unearth the compelling stats and milestones that set this year apart.
How Much Does It Cost to Be a Woman Athlete?
Challenging a 2021 claim that women athletes don't deserve equal pay, this article delves into the deep financial contributions and influence of female athletes on their sport's microeconomy.
WTF is Rule 40?
Unravel the complexities of Rule 40 and its implications for Olympic and Paralympic marketing. In this how-to, discover how brand marketers can collaborate with women athletes amidst restrictions, leveraging their impact for powerful campaigns before, during, and after the Games.
Beyond Limitations: Taking Action for Athletes with Disabilities
A Paralympian’s passionate call to action for athletes with disabilities and creating a more accessible society.
5 Things We Can’t Unsee About Women’s Sports from Our Fan Survey
A whopping 98% of Parity athlete fans expressed their eagerness to watch more women's sports. From increased viewership to behind-the-scenes content, find out what fans truly desire and why brands who don’t get involved now are about to be left in the dust.
7 Reasons that Women's Sports is Where You Should Be Investing
With a growing fanbase that craves more action, steady viewership growth, and skyrocketing in-person game attendance, women's sports are taking center stage.