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Empowering Insights: A Roundup of Top Moments from Our “Playbook for Brands to Win in Women's Sports” Webinar
From authenticity as a game-changer to the power of short-form videos, compelling narratives, and impactful athlete-brand collaborations, gain insights from industry experts like Jessica Spencer and Heather Saldivar of Superfeet, pro golfer Shasta Averyhardt, and Caroline Fitzgerald of GOALS. Learn how authentic connections, content creation, and strategic partnerships drive success in women's sports marketing.
Training for the Olympics as a Fourth Year Medical School Student
On February 8th, 2024, my team Nigeria will be playing against Senegal in the FIBA Olympic Qualifying Tournament in Antwerp, Belgium in the biggest game of my 21-year-career playing organized basketball. The winner of this game will likely collect 1 of three direct qualification tickets to the Paris 2024 Olympics.
Survey Says: Fans Want More Brands To Sponsor Women’s Sports
Unveiling a pivotal survey result: 74% of general sports fans urge brands to sponsor men's and women's sports equally. This blog delves into the shifting attitudes towards gender equality in sports sponsorships, highlighting the economic benefits for brands investing in women's sports, with insights from industry leaders and compelling case studies.
Competing in My First X Games at 34 Years Old
There used to be a stigma around women's snowboarding that once you hit 30, you either get dropped by your sponsors or you strictly ride powder because you're too old for those kinds of things, and you should make sure you don’t get hurt in case you want children. Those times are changing and the industry has recognized that snowboarding really can be a lifelong career.
Our 10 Favorite Business Wins for U.S. Women’s Sports in 2023
2023 in Review: 10 major business achievements in U.S. women's sports. Featuring unprecedented attendance records, strategic equality initiatives, and historic revenue growth, these highlights showcase a transformative year setting a dynamic course for 2024.
Don’t Call Me An Olympian
In this blog, Sosha Lewis illuminates the journey and achievements of Emma Schieck, a gold medalist in sitting volleyball at the 2020 Summer Paralympics. Schieck emphasizes the importance of recognizing and valuing Paralympians for their unique skills and dedication.
Two Years Ago I Was on My Deathbed — Now I'm Training For The Olympics
Two years ago, I was in [a] Cincinnati hospital fighting for my life. After three knee surgeries (ACL), I earned a knee infection that almost cost me my leg and, after becoming allergic to the first dose of antibiotics, my life. All alone in a different country, emotions were high, pain was real, and [I had] little hope that one day I would live my dream.
New Year's Goal Setting Tips from an Elite Athlete
January's gym rush is real, but did you know 80% of new members quit within 5 months? This blog offers practical tips from an elite athlete on making a fitness regime sustainable.
Top 4 Highest-Paying Sports for Women in 2023
A comprehensive look at the top 4 highest-paying women’s sports in 2023! From Golf's impressive earnings to the thrilling strides in Tennis, Basketball, and Ice Hockey, we explore the triumphs and challenges in closing the gender pay gap.
The Next Billion Dollar Industry: Women’s Sports
Projected to exceed $1 billion in revenue by 2024, women's professional sports are witnessing a historic rise, driven by strategic investments. Deloitte's report highlights this growth, marking a pivotal shift in the industry's value and potential.
The Top 10 Moments From Parity Week
Join us for a recap of Parity Week by Gainbridge®, a celebration of women's sports with Billie Jean King, Annika Sorenstam, and Lyn St. James.
The power of athlete testimonials for wearable fitness technology
A detailed testimonial from an aspirational customer, such as a professional athlete, can go a long way toward building more brand trust and sales leads...