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ZenToes Joins Forces with Parity to Elevate Women in Sports
ZenToes, renowned for its foot care products, joins forces with Parity, a brand sponsorship platform aimed at closing the gender gap in sports. This partnership, involving collaboration with women athletes across diverse sports, is a stride towards empowering women in sports.
Hot Trend Alert: Women’s Lacrosse is on the Rise
Discover the dynamic rise of women's lacrosse through a comprehensive ecosystem, spanning youth to professional levels, which is driving significant growth in the sport.
11 Easy Steps to Invest in Women’s Sports: The Complete Guide for Small-to-Medium Size Businesses
Explore the dynamic realm of women's sports investment with our 11-step guide designed for growing businesses. Tap into new markets, champion gender equality, and establish a meaningful presence in a rapidly evolving sector.
Gainbridge® Launches "Parity Week by Gainbridge" to Celebrate Women's Sports Icons
Parity Week by Gainbridge® celebrates women's sports icons like Billie Jean King, Annika Sorenstam, and Lyn St. James from Nov 6-12, with 180 athletes competing for almost $13M.
Parity Bolsters Team with Industry Veterans Devon Krivec and Marianne Schroer
Parity welcomes industry stalwarts Devon Krivec as Head of Product and Marianne Schroer as Director of Marketing. Schroer, with her vast sports marketing background and leadership in WISE, will drive transformative partnerships with elite women athletes, while Krivec leverages his experience in B2B and B2C tech to innovate and advance Parity’s product offerings.
“No One Cares About Women’s Sports” And Other Lies
Revealing the reality of women's sports - find out why the old myths don't hold up and how women's sports are gaining momentum and breaking boundaries. These facts are sure to drive change.
Parity and The Brandr Group Launch Expansive Partnership to Create New Sponsorship Opportunities for Women Athletes
Explore a groundbreaking partnership between Parity and The Brandr Group, innovating sponsorship opportunities for women athletes across collegiate and professional sports.
Hanging on to the Glass Cliff
Delve into the challenging world of sports leadership amid crisis, as illustrated through Spain's national team upheaval. This piece questions systemic biases and reveals the pervasive issues women face in leadership roles, particularly during turbulent times.
Barbie, Beyoncé, Taylor Swift and the Inevitable Prosperity of Women’s Sports
Dive into the economic surge powered by women, with Beyoncé, Taylor Swift, and Barbie making a staggering impact on the U.S. economy.
Why Do WNBA Players Play Overseas?
Despite their impressive skills and dedication, WNBA athletes navigate through financial challenges, often seeking opportunities in overseas leagues for better remuneration and treatment.
How to Maximize Your Sports Sponsorship Impact
Many brands waste sports sponsorship dollars on non-strategic partnerships. As athlete collaboration choices reflect your brand's long-term vision, are you ensuring every dollar counts?
The Double-Edged Sword of NIL
Exploring the implications of NCAA's NIL rule: While the policy brings financial gains for college athletes, especially in football and basketball, it amplifies existing disparities in sports funding.