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Parity Appoints Mandy Anderson as VP of Sales
Parity appoints Mandy Anderson as VP of Sales, bringing her extensive media experience to lead revenue growth and expand sponsorship opportunities for professional women athletes.
Reflections from Women with Drive Pikes Peak
Just because our gender is female does not indicate we are any less capable or less deserving of sponsorships. Every woman I know out there competing in and Olympic, Paralympic or non-Olympic sport works their hardest and recent Parity research shows that women athletes are regarded as societal role models, because of what they sacrifice and work towards accomplishing. I have seen the change and the movement grow, but it takes us all to help build and support one another to make this happen.
Olympic Icons in the Making: 5 Parity Athletes to Watch
Discover the inspiring stories of five Parity athletes poised to shine at the 2024 Paris Olympics. Get to know these standout women athletes before anyone else does.
Leadership and Legacy: Naya Tapper's Impact on USA Rugby
That’s perhaps why she was so shocked when captain Lauren Doyle asked Naya to help her turn the captaincy into a shared position. Naya said she would agree to the co-captain role on one condition: that Lauren would have difficult conversations with her. She would never be a “yes man” to Lauren, or anyone else. Lauren agreed, and together they challenged the team, the staff, themselves and the culture, to build something better.
Gen Z Loves Women’s Sports
One other key change that’s happening in sports as the space shifts to include more women, is a change to who are the core customers of sports - aka fans. Specifically when it comes to women’s sports, fans are skewing much younger than ever before. One notable trend that is starting to unfold before our eyes is how women’s sports are resonating with a Gen Z audience, while conversely, this generation is starting to lose interest in some of the long-standing traditional men’s sports leagues that exist in the U.S.
Chasing Dreams and Degrees: Life as a Student and Paralympic Athlete
On the day of the Paralympic Team announcement, I was on the Zoom call waiting for my name to be announced; and just like that, I made my first Paralympic team at the age of 18 and was the youngest wheelchair racer on the U.S Tokyo Paralympic Games team. I qualified to race in the 100 meters and 400 meter events. I spent the entire summer leading up to the Games training and doing interviews with local news stations in my community to share my story.
8 Steps to Authentic Allyship During Pride Month and Beyond
June is widely recognized as the month during which we celebrate the LGBTQ+ community in all its power and diversity. It’s also the month in which many companies and brands signal their support to the LGBTQ+ community. While some do it well, many have come under fire for empty allyship that doesn’t go beyond “rainbow washing”: the practice of slapping a rainbow filter over a logo, but doing little else to meaningfully honor Pride Month. Here are 8 steps you can take as a brand to meaningfully move the needle during Pride Month in the sporting community, and make sure your clients and your audience see you as a true ally.
Marketing Leader from Parity Named Winner in the Inaugural SurveyMonkey Curiosity Awards
Parity is thrilled to announce that Elizabeth Montavon, Director of Athlete Marketing and Social Media has been named a winner in the SurveyMonkey Curiosity Awards. The awards program recognizes ten exceptional marketers at SurveyMonkey customer companies who are driving innovation and shaping the future of the industry.
The Hidden Job of Elite Athletes: Mastering Mental Challenges
“I’m done” I said through sobs as tears soaked my shirt. “I don’t want to do this anymore. I’m not good enough to do this.” Andrew, my rock of a husband, and I were sitting in the sunroom of the house we were staying at in Silver City, New Mexico. We were there for the 30th Edition of the Tour of the Gila, me to race and him to be the bicycle mechanic for the team. It was a five-day stage race, in which you had to make the time cut to compete in the next stage. As the sun started to paint pink and orange across the desert sky, the idea that I wouldn’t be toeing the line for stage two with the other ladies making themselves dinner in the kitchen was sinking in.
2024 Women’s Sports Trends Report
Examine the key trends propelling growth in women's sports in 2024. From league expansions to innovative merchandise and significant brand interventions, this report outlines the future and emerging investment opportunities in the evolving women’s sports landscape.
From a Moment to a Movement: Reflecting on “Women With Drive” at Miami F1
Ten years ago, I could’ve counted all active female racers on one hand. Today, I can only name a fraction of them. How did we get here? And more importantly, where do we go from here?
Breaking the Ice: How the PWHL is Revolutionizing Women's Hockey
Opening night, drew 2.9 million viewers. There has been a 2,557% increase in the league’s YouTube subscribers throughout the season with over 106,000 subscribers and more than 40 million views. Thanks to fans tuning into every game, and showing up again and again in person, the league now has the data it needed to put numbers behind the dream. The pitch deck was a living document that inhaled the numbers and exuded confidence. For brands who wanted to jump on board the PWHL train, the price tag had gone up.