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Largest Global Study of its Kind Reveals Women’s Sports Fandom is Moving From “A Moment” to Mainstream
Discover the latest insights into women's sports fandom with the largest global survey conducted by SurveyMonkey and Parity. This groundbreaking study, titled "From Moment to Mainstream: What Consumers in 7 Countries Really Think About Sports," reveals key trends, including the growing popularity of women's sports among men and the significant influence of women athletes as role models.
When to Grit and When to Quit
Erin told her parents she wanted to be an Olympian when she was just six years old. Trusting their daughter’s intuition, Erin’s parents put her in ballet and gymnastics, which gave her an early taste for discipline and body awareness, both of which would serve her in her later career.
Gainbridge® Announces Parity Week to Empower Girls and Women in Sports and Education
Gainbridge®, Parity, and Women’s Sports Foundation partner for second annual Parity Week to award grants to organizations that support girls and women, including one in Billie Jean King’s honor. As part of this year’s “Parity Week by Gainbridge®: Investing in the Future of Women’s Sports,” Gainbridge® announces $150,000 in grants to deserving organizations that support girls and women through sports or education.
Leveraging Women’s Sports: 10 Strategies for Boosting Your Bottom Line
Learn how women athletes are revolutionizing marketing strategies and community engagement. Discover 10 key strategies to enhance profits and promote diversity and inclusion in sports marketing.
I Thought it Was Just Me — The Lonely and Often Isolating Road as an Olympic Athlete
I felt out of place or put on a pedestal as an Olympic hopeful athlete. If I didn’t have a type of food or drink at a gathering I was asked, “Oh can you not have that as an Olympic athlete, is it against your ‘diet’?” and if I had a drink or a food that wasn’t deemed “healthy,” I was greeted with shock and statements like, “Can you have that?” or, “Are you allowed to have that?" as if I was supposed to be immune to enjoying myself or not fitting into the designated prototype of an Olympic athlete.
The GIST and Parity Forge First-of-its-Kind Partnership to Elevate Women Athletes in Branded Content
The GIST, a revolutionary and inclusive sports media brand dedicated to leveling the playing field by providing equitable, in-depth and digestible coverage to both women’s and men’s sports, today announced the official launch of their new Athlete Roster offering, integrating athlete-talent in branded content through their partnership with Parity, the sports marketing and sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports.
Reclaiming My Light: Navigating the Darkness of Sexual Assault in Sport
Sexual assault thrives in silence and secrecy, but by sharing my story, raising awareness, and demanding accountability, I hope to create a safer and more inclusive environment for athletes of all genders. Together, we can dismantle the culture of silence and cultivate a culture of empowerment and support.
How Women’s Basketball Eclipsed All Expectations
Unpack the transformative journey of women's basketball, highlighting its recent surge in popularity and impact. This blog examines the pivotal moments and changes within the women's sports ecosystem, showcasing how today's stars, such as Caitlin Clark, are shining brighter than ever. From the global pandemic's unexpected boost to media coverage, to the landmark 50th anniversary of Title IX, and the viral NCAA weight room disparities, discover the multifaceted reasons behind the sport's unprecedented growth. Understand how these elements combined have propelled women's basketball beyond all expectations, establishing it as a beacon of progress and a highly sought-after ticket in college sports.
The Price of the Podium: Understanding the Athlete Economy
Explore the intricacies of the athlete economy beyond the glitz of big-figure deals, focusing on the financial challenges and opportunities for women athletes on their journey to the top.
I Chose to Represent My “Other” Country
I heard so many people say, “You took the easy road out to make the Nigerian Olympic team, because Team USA is one of the hardest teams to make in the world.” Let’s dissect that real quick.
Body Dysmorphia in the Female Athlete
Social media magnifies the pressure for female fitness entrepreneurs to maintain a “perfect physique,” showcasing a never-ending array of flawless bodies, faces, and hair.
The Lonely World of Women's Outdoor Sports
When it comes to outdoor and extreme sports, women often find themselves at the top of a game few are playing. They’ve become so specialized that sharing a workout with someone becomes really tricky: often, to train with other women is to pump the brakes. Women who become experts in these sports often have to wait for big competitions to compete against their equals in talent or skill. To find someone who is the perfect training partner on a daily basis is much more difficult. This often leaves women as the “only” in their training groups (if they have one), and a pressure to be a representative of women.