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From Stewie to Sabrina: Your Complete Guide to the Inaugural Unrivaled Basketball Season
Maybe you’ve seen some of the buzz online, maybe you’ve never heard of it, but Unrivaled Basketball is the hottest new thing in women’s basketball in the United States, and we think it deserves every bit of the hype. Unrivaled is a league founded by superstars Breanna Stewart and Napheesa Collier in an attempt to give WNBA players a viable (lucrative) offseason alternative to traveling to play overseas. The league promises players the highest average salary of any women’s sports league in the world. Unrivaled will play its inaugural 2 month season in Florida starting this month, and we’ve got everything you need to know before tuning in.
ADHD: The Superpower That Led Me to Olympic Gold
As someone who was told I wouldn’t succeed because of ADHD, I can confidently say those predictions were wrong. ADHD didn’t stop me from becoming the first American woman to win Olympic gold in the shot put, it fueled my journey.
Celebrating Women’s History Month Through Authentic Sponsorships in Sports
Every March, Women’s History Month provides brands with an extraordinary opportunity to celebrate the achievements of women and amplify the stories that inspire change. In the world of sports, where resilience, empowerment, and community thrive, partnerships with women athletes offer a unique way to engage audiences authentically and meaningfully. Here’s how brands can leverage Women’s History Month to create impactful sponsorships while building connections that resonate year-round.
Parity Predicts: 2025 Women's Sports Predictions
The success of women’s sports has quickly become the world’s worst kept secret. 2024 was a historic year for women’s sports across the globe, with records smashed and standards raised. Sporting News Athlete of the Year? Caitlin Clark. Sports Illustrated Sportsperson of the Year? Simone Biles. With female athletes and trends in women’s sports here to stay, it’s time to look ahead. What’s in store for the next groundbreaking year? We sat down with both Parity and industry professionals to get their predictions for trends to watch in women’s sports in 2025, and how you can take advantage of the quickly changing landscape.
Top 24 in '24: Parity Athletes Who Scored Big in Sports and Sponsorships
Celebrate 2024's biggest achievements in women's sports as Parity showcases 24 athletes across Olympic and Paralympic medals, WNBA championships, motorsports, and groundbreaking brand partnerships. From Paris triumphs to career-defining moments, discover how these athletes pushed for progress in sports and beyond.
The Ultimate Women's Sports Gift Guide 2024: Game-Changing Presents for Every Fan
Discover the best gifts for women's sports fans in our 2024 guide, featuring staff-picked favorites from PWHL merch to exclusive athlete collaborations. Shop curated women's sports apparel, accessories, and collectibles that celebrate and support female athletes.
2024 Parity Week By Gainbridge is a Win For Women’s Sports
Discover how 2024 Parity Week by Gainbridge® made historic impact in women's sports, distributing $172,000 in grants across 19 US cities and engaging 28 pro athletes to inspire 2,000+ participants. Learn about this groundbreaking collaboration between Gainbridge, Parity, and the Women's Sports Foundation.
New Research Highlights Financial Realities of Professional Women Athletes
Latest Parity study reveals majority of 500 surveyed pro women athletes faced financial stress amid unpredictable salaries and sponsorships and maternal benefits remain uncertain, but modest brand investments can have massive impact.
Tough or Wise? How 3x Paralympian Jessica Heims Advocates for Herself
But behind every athlete is a child who was given a chance to fall in love, and Jessica was no different. In 2010, Jessica’s parents packed her and her two sisters into the family van for a special family vacation. This year, the family vacation wasn’t a waterpark or national park, but a track and field meet for children with physical disabilities. Jessica’s mom had found out about the meet on Facebook, but had very little information: Jessica was the only amputee at her school, which served all the surrounding towns. There wasn’t anyone local to turn to for answers about raising a child with an amputation, much less getting her involved in adaptive sports.
The Unspoken Truth: An Almost 2x Olympian’s Journey
For days, months even, I felt lost. The sting lingered. The shift from insider to outsider was jarring. I'd always been part of the inner circle, and now I felt like a spectator looking in. I've built a reputation for consistency, so falling short of the top 3 was incomprehensible. The disappointment was suffocating. Countless calls and texts poured in, but l lacked the motivation to respond. It all felt like a nightmare I couldn't wake up from.
Serving Up Excellence: What Makes the Billie Jean King Cup by Gainbridge a Must-Watch
The Billie Jean King Cup by Gainbridge® is the largest women's team tennis tournament, and takes place in tandem with the Davis Cup each year. With a highly competitive qualifying structure and teams from all over the globe fighting for the coveted title, it is often known as the Women's World Cup of tennis. Its team forward structure challenges athletes who traditionally play on their own, sometimes crowning unlikely champions and making each edition thrilling and unexpected.
How Microsoft Copilot Helped Me Balance Life Beyond the Track
Now that I have the data to back what I’ve actually known all along, that guilt of having fun during my time away from the track is lifted. I can go back to wandering art exhibits guilt-free and spending time with my friends without worrying about any potential negative effects. Tracking my data with Microsoft wasn’t to determine whether or not I’d run fast. I knew I would be able to do that as long as my mental was intact. It was to see what affected my mental well-being, how social media was more detrimental than I thought, and how needed my circle of people is.