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6 Months of Success: How Parity Locker is Building the Future of Women’s Sports Memorabilia
For Parity Locker, Parity’s women’s sports memorabilia marketplace, it all started with a visor. When the Parity Locker launched in the fall of 2023, one of the first big ticket items was a race worn visor and pair of gloves from NASCAR phenom Toni Breidinger. The item was listed for auction, and the Parity team went back to work. The bids started slowly, then steadily ticked up. The team Slack’s notifications started to ping frantically: the now legendary hot ticket item had bids for over $50,000.
Transitioning Out of Competitive Sports: A Journey of Self-Discovery
Walking up the green, soft carpet at the 2016 Rio Olympics, I gazed out at a sea of faces, each one a witness to the culmination of my journey. The countless hours spent in the gym, the eleven training sessions a week, the methodical analysis of film and technique with Dean Kruse — all of it had led me to this moment. This is why we do what we do. My memory of my last attempt was remembering technical chaos in the back and was given the choice to choose my own number. A rare occasion at the highest level.
Score Marketing Gold: Winning Strategies from the Olympics and Paralympics
The recent Olympics and Paralympics in Paris weren’t just a showcase of athletic prowess —they were also a masterclass in marketing. Brands big and small leveraged the global stage to connect with audiences, tell compelling stories, and achieve their marketing objectives.
Parity and Boatsetter Set Sail on a One-of-a-Kind Chartered Yacht Experience Celebrating 5x Paralympic Medalist Brittni Mason
Boatsetter exclusively hosted celebration for Paralympic athlete's two Paris silver medals this weekend in West Palm Beach, Florida.
Record-Breaking Games: Highlighting Parity's Paralympic Medalists and Historic Moments
What a remarkable year for the Paralympic movement! For the first time in Games history, all 22 sports received live coverage, an increase from the 19 sports featured during Tokyo 2020. This milestone marked the first-ever live broadcasts for Para badminton, Para powerlifting, and shooting Para sport. Investments and viewership surged, with U.S. ad sales growing by over 60% compared to Tokyo. The International Paralympic Committee also confirmed more than 2 million tickets were sold for the Paris Games before the Opening Ceremonies.
From Paris with Gold: 31 Parity Athletes Medal at the 2024 Olympics
Of the 65 athletes from Parity's roster who earned their place in Paris, an impressive 31 returned home with something extra to carry — Olympic medals. Here’s a full list of our Parity athlete medalists from this year’s historic Games.
Gainbridge® Announces Winners of Parity Week Grants
Gainbridge®, Parity, and the Women’s Sports Foundation® award grants to 21 organizations and athletes as part of second annual Parity Week.
5 Paralympians from Parity Ready to Make History
Explore the inspiring stories of five Parity athletes set to excel at the 2024 Paris Paralympics. Get to know these exceptional athletes as they prepare to shine on the global stage.
What They Never Told You About Being a Professional Athlete
Your performance is your job, and therefore it needs to get the respect that it deserves, but it doesn’t deserve all of your self worth. Channon also advises that, just like a normal job, you need to continually build if you want tools to advance to a higher level.
My Journey of ACL Recovery During a Pandemic
I was in critical parts of my recovery when UCLA was forced to close and the stay at home order was put in place for California. I went from doing my ACL rehab every single day in our athletic training facility, to nothing.
The Olympics: A Business Case for Gender Equity in Sports
Having a woman figure front & center in the brand identity of the Olympic Games is significant, but what’s especially important to note here is that a decision like this was most likely not taken lightly by the IOC. Knowing how big the business of the Olympic Games can be (during the last Olympiad, the IOC reported revenues of $7.6 billion USD), it would be surprising for the IOC to utilize branding that was not good for the organization’s bottom line. By going all-in on Marianne, the IOC made a very intentional move to center women in their marketing strategy.
Parity Appoints Mandy Anderson as VP of Sales
Parity appoints Mandy Anderson as VP of Sales, bringing her extensive media experience to lead revenue growth and expand sponsorship opportunities for professional women athletes.