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Bracket Breakdown: Navigating the Powerhouses and Cinderellas of Women's March Madness
It’s March, which in the world of sports means only one thing: March Madness. Whether you’ve been following every matchup this season or just admiring Paige Bueckers’ GQ photoshoot, it’s never too late to tune in to catch the most exciting basketball of the college season. Many people wondered how college hoops would fare after Caitlin Clark left Iowa for the WNBA. Clark was responsible for huge viewership bumps and sellout crowds, and there was a general consensus that people would stop watching once Caitlin wasn’t there to sink her signature threes. But with the mega superstar absent new players and rivalries have emerged stronger than ever, and viewership for the regular season is actually up 3% from the 2023-2024 season.
Parity Named to Fast Company’s Annual List of the World’s Most Innovative Companies of 2025
Parity, the premier platform for professional women athlete partnerships, is proud to have been named to Fast Company’s prestigious list of the World’s Most Innovative Companies of 2025. This year’s list shines a spotlight on businesses that are shaping industry and culture through their innovations to set new standards and achieve remarkable milestones in all sectors of the economy. Alongside the World’s 50 Most Innovative Companies, Fast Company recognizes 609 organizations across 58 sectors and regions.
The Road to Milan 2026: Key Dates, Athletes to Watch, and How Brands Can Get Involved
With less than one year until the Milano-Cortina 2026 Winter Olympics and Paralympics, the journey to the Games is already underway. For brands looking to make an impact, now is the time to engage. The lead-up to the Olympics and Paralympics is filled with trials, international championships, and key moments that provide prime sponsorship opportunities — long before the torch is lit in Italy. From standout Olympians and Paralympians to major milestones on the road to Milan, here’s everything marketers need to know.
Parity and LinkedIn Empower Professional Women Athletes Through Career Development and Sponsorship Initiatives
Parity, a Group 1001 company and the premier platform for professional women athlete partnerships, today announced a collaboration with LinkedIn, the world’s largest professional network. LinkedIn will work alongside Parity to deliver impactful career development programs, athlete sponsorship initiatives, and digital integration projects aimed at supporting over 1,100 professional women athletes in Parity’s network.
And the Parity Goes To... Our Own Oscars for Women's Sports Brilliance
Here at Parity, we are all about celebrating female athletes. With the TV award season in full swing, we couldn’t miss out on a chance to give out some awards of our own. While Hollywood might have the corner on red carpets and designer gowns, the sports world is certainly not without glitz, glamor and drama. The 2025 Parity Oscars round up the best of the best, and give some of the superstars of the women’s sports world their flowers. Read below for our full list of nominees, as well as our winners.
Understanding the Women's Sports Fan Demographics: A Guide for Sponsors
The landscape of women's sports fandom is rapidly evolving, shattering long-held assumptions and creating new opportunities for brand engagement. Our recent research with SurveyMonkey reveals surprising insights about who's watching women's sports and why – insights that should reshape how brands approach sponsorship strategy.
Beyond Viewership: Why Women's Sports Sponsorships Drive Deeper Brand Engagement
In an era where marketers are constantly seeking authentic ways to connect with consumers, women's sports sponsorships offer a uniquely powerful opportunity that many brands have yet to fully recognize. Our recent research on women’s sports’ fans, done in partnership with SurveyMonkey, reveals compelling data that challenges traditional assumptions about sports marketing ROI.
The Hidden ROI of Women's Sports Sponsorships: 5 Data-Driven Insights Brands Need to Know
In an era where marketers are constantly seeking authentic ways to connect with consumers, women's sports sponsorships offer a uniquely powerful opportunity that many brands have yet to fully recognize. Our recent research on women’s sports’ fans, done in partnership with SurveyMonkey, reveals compelling data that challenges traditional assumptions about sports marketing ROI.
7 Iconic Moments to Celebrate This National Girls and Women in Sports Day
Happy National Girls and Women in Sports Day! Today we celebrate the transformative power of sports for women and girls, and recognize all of the trailblazing and record breaking we’ve been so lucky to witness. To celebrate NGWSD this year, we wanted to recap some of our favorite moments since last NGWSD in February, 2024. Read up to relive those moments with us, and come away feeling inspired and motivated!
The Final Putt That Changed Everything: My Journey from Epson Tour to LPGA
When my final putt dropped at the 72nd hole of the Epson Tour Championship, a myriad of emotions flooded through me. Triumph, euphoria, and the biggest sense of accomplishment I’d ever felt. It took 21 events, more than 25 weeks away from home, and a win at the final event of the season to achieve the year long goal of earning my LPGA card.
#1 Fans: How Sponsoring Athlete Moms Can Connect Your Brand to Families Everywhere
Professional women athlete moms exemplify strength, perseverance, and balance. Whether training for the next big competition or raising the next generation, their stories inspire fans and customers alike. These incredible individuals navigate the worlds of elite sports and family life with grace and grit, making them perfect ambassadors for brands aiming to connect with audiences on a deeply personal level.
Need A Women’s Sports Sponsorship Strategy?
There’s no longer any (fact-based) debate against the business opportunity around women’s sports. The results in recent years have proven the incredible growth of women’s sports, and the growth has created an entire ecosystem of new business opportunities around the industry. The rise of women’s sports has given brands in particular a unique (and relatively low-cost) chance to get involved with a sports sponsorship deal that can reach a passionate and loyal fan base at scale.