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Celebrating Women’s History Month Through Authentic Sponsorships in Sports
Every March, Women’s History Month provides brands with an extraordinary opportunity to celebrate the achievements of women and amplify the stories that inspire change. In the world of sports, where resilience, empowerment, and community thrive, partnerships with women athletes offer a unique way to engage audiences authentically and meaningfully. Here’s how brands can leverage Women’s History Month to create impactful sponsorships while building connections that resonate year-round.
Parity Predicts: 2025 Women's Sports Predictions
The success of women’s sports has quickly become the world’s worst kept secret. 2024 was a historic year for women’s sports across the globe, with records smashed and standards raised. Sporting News Athlete of the Year? Caitlin Clark. Sports Illustrated Sportsperson of the Year? Simone Biles. With female athletes and trends in women’s sports here to stay, it’s time to look ahead. What’s in store for the next groundbreaking year? We sat down with both Parity and industry professionals to get their predictions for trends to watch in women’s sports in 2025, and how you can take advantage of the quickly changing landscape.
Top 24 in '24: Parity Athletes Who Scored Big in Sports and Sponsorships
Celebrate 2024's biggest achievements in women's sports as Parity showcases 24 athletes across Olympic and Paralympic medals, WNBA championships, motorsports, and groundbreaking brand partnerships. From Paris triumphs to career-defining moments, discover how these athletes pushed for progress in sports and beyond.
The Ultimate Women's Sports Gift Guide 2024: Game-Changing Presents for Every Fan
Discover the best gifts for women's sports fans in our 2024 guide, featuring staff-picked favorites from PWHL merch to exclusive athlete collaborations. Shop curated women's sports apparel, accessories, and collectibles that celebrate and support female athletes.
2024 Parity Week By Gainbridge is a Win For Women’s Sports
Discover how 2024 Parity Week by Gainbridge® made historic impact in women's sports, distributing $172,000 in grants across 19 US cities and engaging 28 pro athletes to inspire 2,000+ participants. Learn about this groundbreaking collaboration between Gainbridge, Parity, and the Women's Sports Foundation.
New Research Highlights Financial Realities of Professional Women Athletes
Latest Parity study reveals majority of 500 surveyed pro women athletes faced financial stress amid unpredictable salaries and sponsorships and maternal benefits remain uncertain, but modest brand investments can have massive impact.
Tough or Wise? How 3x Paralympian Jessica Heims Advocates for Herself
But behind every athlete is a child who was given a chance to fall in love, and Jessica was no different. In 2010, Jessica’s parents packed her and her two sisters into the family van for a special family vacation. This year, the family vacation wasn’t a waterpark or national park, but a track and field meet for children with physical disabilities. Jessica’s mom had found out about the meet on Facebook, but had very little information: Jessica was the only amputee at her school, which served all the surrounding towns. There wasn’t anyone local to turn to for answers about raising a child with an amputation, much less getting her involved in adaptive sports.
The Unspoken Truth: An Almost 2x Olympian’s Journey
For days, months even, I felt lost. The sting lingered. The shift from insider to outsider was jarring. I'd always been part of the inner circle, and now I felt like a spectator looking in. I've built a reputation for consistency, so falling short of the top 3 was incomprehensible. The disappointment was suffocating. Countless calls and texts poured in, but l lacked the motivation to respond. It all felt like a nightmare I couldn't wake up from.
Serving Up Excellence: What Makes the Billie Jean King Cup by Gainbridge a Must-Watch
The Billie Jean King Cup by Gainbridge® is the largest women's team tennis tournament, and takes place in tandem with the Davis Cup each year. With a highly competitive qualifying structure and teams from all over the globe fighting for the coveted title, it is often known as the Women's World Cup of tennis. Its team forward structure challenges athletes who traditionally play on their own, sometimes crowning unlikely champions and making each edition thrilling and unexpected.
How Microsoft Copilot Helped Me Balance Life Beyond the Track
Now that I have the data to back what I’ve actually known all along, that guilt of having fun during my time away from the track is lifted. I can go back to wandering art exhibits guilt-free and spending time with my friends without worrying about any potential negative effects. Tracking my data with Microsoft wasn’t to determine whether or not I’d run fast. I knew I would be able to do that as long as my mental was intact. It was to see what affected my mental well-being, how social media was more detrimental than I thought, and how needed my circle of people is.
Why Simone Biles' Comeback Should Change the Future of Waterskiing
Waterskiing is not an Olympic sport, but it recently was brought under the USOPC umbrella. While inclusion in the USOPC means more funding and visibility, it also means new rules to adhere to: in 2022, USA Water Ski and Wake Sports (USAWS) had its first introduction to SafeSport. While some immediately recognized the benefits of these safety measures, to many, the extra training was nothing more than bothersome red tape. Many USA Water Ski and Wake Sports members threatened to boycott events and cancel memberships unless SafeSport requirements were foregone. For such a small sport, the loss of support would have been devastating.
Untapped Potential: Why Small(er) Brands Should Sponsor Women’s Sports
With the fanbase for women’s sports rapidly growing and media attention increasing, there’s a prime opportunity for companies to build lasting relationships with a passionate audience. By getting in early, small brands can seize this “white space,” amplify their message, and lead the charge in a space that’s exploding with potential. If more Fortune 500 companies aren't going to lead from the front when it comes to sponsoring women’s sports, smaller brands have the opportunity to lead by example.