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Being the Best Still Isn’t Enough For Most Women Athletes
Even the highest paid female athlete earns a fraction of male stars. More research reveals the true financial cost elite women athletes pay just to compete.
Top 4 Highest-Paying Sports for Women in 2025 (Updated Salaries, Prize Money & Biggest Money Moves)
Women’s sports hit new financial highs in 2025. Explore the top-paying women’s sports, salaries, prize money, and the biggest money moves shaping the industry.
Popular Female Volleyball Players to Watch in 2026 Across MLV and LOVB
Explore the biggest trends in women’s sports for 2026 as pro volleyball takes off. Meet the MLV and LOVB stars shaping the season.
10 Big Wins on the Business Side of Women’s Sports in 2025
From $500M franchise valuations to record-breaking viewership, these 10 business milestones show why 2025 was a defining year for women’s sports.
Which Women’s Sports Marketing Campaigns Should Your Brand Run in 2026?
Find out which women’s sports marketing campaigns your brand should run in 2026 with our data-driven decision tree built from 2025’s top-performing ads and campaigns.
8 Women’s Sports Ads & Campaigns That Worked in 2025, and the Brands Behind Them
See 8 top-performing women’s sports ads and marketing campaigns from 2025. Learn how brands drove standout ROI with athlete storytelling and purpose-led activations.
Best Gifts for Female Athletes & Women’s Sports Fans: 2025 Holiday Gift Guide
Discover the best gifts for female athletes and women’s sports fans, from merch to memorabilia to experiences that support women’s sports this holiday season.
When Girls Can See It, They Can Be It
Discover how rising visibility in women’s sports is fueling record participation among girls nationwide, and why representation is driving the next generation of athletes.
Brand Partnerships in Women’s Sports: How Team M&T Redefines Winning
Discover how M&T Bank’s Team M&T, built in partnership with Parity, is redefining brand partnerships in women’s sports through purpose-driven storytelling, authentic athlete advocacy, and real community impact beyond traditional sponsorships.
From Philadelphia to the Podium: The Power of Focus and Courage
I never imagined that rugby, a sport I did not even know existed until high school, would be the thing that would carry me to the Olympic stage and help me win a bronze medal, the first in USA Rugby history.
Gainbridge®, Parity, and the Women’s Sports Foundation® Award $222,000 in Grants to 32 Organizations and Athletes Through Third Annual Gainbridge® Assists
Gainbridge®, Parity, and the Women’s Sports Foundation® awarded $222,000 in 2025 to 32 athletes and organizations nationwide, expanding access to sports and education for girls and women. Now in its third year, the program honors Billie Jean King’s legacy by driving equity and opportunity at every level of sport.
Parity and Vitacost Announce Strategic Partnership to Champion Women Athletes and Holistic Wellness
Parity and Vitacost announce a strategic partnership to empower women athletes through wellness, nutrition, and sport-certified supplements. Discover how Vitacost, now the Official Online Health Retailer of the Parity community, is championing holistic health and athlete-driven storytelling.