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Who Owns Your Athlete Partnerships?
As athlete partnerships span social, paid media, PR, events and brand, clear ownership matters. Here’s how to structure teams, rights and creative around one accountable lead.
Who Owns Your Athlete Partnerships?
As athlete partnerships span social, paid media, PR, events and brand, clear ownership matters. Here’s how to structure teams, rights and creative around one accountable lead.
What Should Brands Actually Measure in an Athlete Partnership?
Views and engagement are only part of the story. Learn how brands should measure athlete partnerships across attention, brand impact, action and asset value.
What Makes a City the Capital of Women’s Sports?
Portland, the Bay Area, Indianapolis and more are competing to become the capital of women’s sports. Here’s what separates the strongest contenders.
Why Athlete Partnerships Matter More in an AI-Driven Marketing World
As brands shift creator budgets toward smaller, more relevant voices, professional athletes offer credibility, expertise and communities that fit the next phase of creator marketing.
Women’s Baseball Is Back: 5 Moments From the WPBL’s First Season
From Maybelle Blair to historic home runs and breakout stars, we’re looking back at five standout moments from the inaugural Women’s Pro Baseball League season.
The Data Says Women Athletes Speak Up. I Finally Did.
Parity’s Elizabeth Montavon reflects on new e.l.f. Beauty x Parity research and how confidence, resilience and advocacy transformed her own athletic career.
Gainbridge℠, Parity, and Women’s Sports Foundation Award $250,000 to Organizations Expanding Opportunity for Girls and Women
Gainbridge, Parity, and the Women’s Sports Foundation award $250,000 to 32 organizations expanding sports and education opportunities for girls and women.
e.l.f. Beauty and Parity Release “Girls Who Play Change the Game”, Connecting Girls' Sports Participation to Long-Term Workplace Impact
New research from e.l.f. Beauty and Parity links girls’ sports participation to leadership, career advancement and confidence in the workplace.
Why Fashion Can’t Get Enough of Female Athletes
From Serena Williams and Naomi Osaka to Angel Reese and Olivia Nelson-Ododa, female athletes are reshaping fashion, influencing consumers and showing brands the power of athlete partnerships.
The 2027 Women’s World Cup Is Coming. Where Are the Brands?
The 2027 FIFA Women’s World Cup is headed to Brazil. See how Netflix and Dove are already activating and why brands should start building their women’s soccer strategy now.
Why Women’s Sports Fans Spend: What Brands Can Learn From the Rise of Women’s Sports Bars
Women’s sports fans are highly engaged, values-driven consumers with growing spending power. Here’s what the success of women’s sports bars can teach brands about earning their loyalty.
Your Guide to WNBA All-Star Weekend 2026: The Activations We're Most Excited About
From the Parity x DNA Vibe Precovery Party to WNBA Live, AT&T Fan Experience and Jr. WNBA Day, here's your guide to the best activations and can't-miss experiences during WNBA All-Star Weekend 2026.
LA28 Is Just Two Years Away. The Smartest Brands Are Already Building Their Athlete Strategy.
LA28 is closer than you think. Learn why brands don't need an official Olympic sponsorship to benefit from the Games, and why investing in women Olympians and Paralympians now will pay off by 2028.