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Survey Says: Fans Want More Brands To Sponsor Women’s Sports
Unveiling a pivotal survey result: 74% of general sports fans urge brands to sponsor men's and women's sports equally. This blog delves into the shifting attitudes towards gender equality in sports sponsorships, highlighting the economic benefits for brands investing in women's sports, with insights from industry leaders and compelling case studies.
Our 10 Favorite Business Wins for U.S. Women’s Sports in 2023
2023 in Review: 10 major business achievements in U.S. women's sports. Featuring unprecedented attendance records, strategic equality initiatives, and historic revenue growth, these highlights showcase a transformative year setting a dynamic course for 2024.
Don’t Call Me An Olympian
In this blog, Sosha Lewis illuminates the journey and achievements of Emma Schieck, a gold medalist in sitting volleyball at the 2020 Summer Paralympics. Schieck emphasizes the importance of recognizing and valuing Paralympians for their unique skills and dedication.
Top 4 Highest-Paying Sports for Women in 2023
A comprehensive look at the top 4 highest-paying women’s sports in 2023! From Golf's impressive earnings to the thrilling strides in Tennis, Basketball, and Ice Hockey, we explore the triumphs and challenges in closing the gender pay gap.
Top Holiday Gifts for Women's Sports Fans: Your Ultimate Guide for 2023
Discover the perfect holiday gifts for women's sports fans in our comprehensive 2023 guide. From exclusive merchandise to must-have accessories, find unique ideas to surprise and delight every sports enthusiast.
Hot Trend Alert: Women’s Lacrosse is on the Rise
Discover the dynamic rise of women's lacrosse through a comprehensive ecosystem, spanning youth to professional levels, which is driving significant growth in the sport.
11 Easy Steps to Invest in Women’s Sports: The Complete Guide for Small-to-Medium Size Businesses
Explore the dynamic realm of women's sports investment with our 11-step guide designed for growing businesses. Tap into new markets, champion gender equality, and establish a meaningful presence in a rapidly evolving sector.
Barbie, Beyoncé, Taylor Swift and the Inevitable Prosperity of Women’s Sports
Dive into the economic surge powered by women, with Beyoncé, Taylor Swift, and Barbie making a staggering impact on the U.S. economy.
Why Do WNBA Players Play Overseas?
Despite their impressive skills and dedication, WNBA athletes navigate through financial challenges, often seeking opportunities in overseas leagues for better remuneration and treatment.
How to Maximize Your Sports Sponsorship Impact
Many brands waste sports sponsorship dollars on non-strategic partnerships. As athlete collaboration choices reflect your brand's long-term vision, are you ensuring every dollar counts?
The Double-Edged Sword of NIL
Exploring the implications of NCAA's NIL rule: While the policy brings financial gains for college athletes, especially in football and basketball, it amplifies existing disparities in sports funding.
Still Billie Jean: 50 Years of Milestones in Women’s Sports
Commemorating 50 years since Billie Jean King's groundbreaking 'Battle of the Sexes' victory, we delve into monumental moments in women's sports. From the foundation of the Women’s Tennis Association Tour to the fight for equal pay, explore how BJK's legacy, combined with countless milestones, has shaped the journey of women athletes over five decades.