Articles

Insights, trends, and stories from the world of women's sports marketing.

Lauren Kuntz Breaks World Record at ICO for ALL CHAMPIONSHIPS Powered by Parity

On July 22 - 23, 2023, at ICO for ALL powered by Parity, world champion double decathlete Lauren Kuntz broke the women's Icosathlon world record with 11,653 points. A must-read interview with the trailblazer athlete who's advocating gender equity in the Icosathlon.

Emmy MaJul 20, 202311 min read

30 Women Athletes You Should Know and Invest In Right Now

These 30 remarkable women athletes are shaping the future of sports. Unlock the untapped potential of investing in women's sports and witness how these athletes and their dedicated fan bases bring immense value to any brand.

Emmy MaJul 17, 20233 min read

The Art of Balance: How These Professional Women Athletes Manage Time, Work, and Training

A quick dive into the secrets of time management, nutrition, and self-care from professional women athletes at Parity. Learn how they balance training, work, and personal life, and achieve success in the demanding world of sports. Gain inspiration and practical tips to optimize your own productivity and performance.

Emmy MaJul 14, 20239 min read

Injured? Transforming Setbacks into Personal Growth for Women Athletes

Discover how athletes can turn injuries into opportunities for personal growth. Explore tips, activities, and innovative recovery methods to stay motivated during the healing journey.

Emmy MaJul 10, 20234 min read

9 Inspiring LGBTQ+ Activists in the Parity Community: Celebrating Pride 365 Days a Year

Discover 9 inspiring LGBTQ+ activists in the Parity community who celebrate Pride year-round, challenging norms and promoting inclusivity in sports.

Emmy MaJun 29, 20236 min read

The biggest stars in women's sports from the past decade

Serena Williams, Oksana Masters, and Alex Morgan are just a few of some of the most well-known stars in women's sports from the past decade. Read on for our list.

Ashley MitchellFeb 10, 20237 min read

Finding strength in the quiet moments

In a deeply personal essay, Kara Winger reflects on her final season as a competitive athlete and how she fought to overcome both physical and mental setbacks...

Kara WingerDec 7, 202215 min read

Jayna Hefford on growing women's hockey by going all-in on supporting its players

The five-time Olympian and Hockey Hall of Famer knows all about the importance of both widespread media visibility and strong fan connections.

Lindsey McKoneNov 30, 20226 min read

Unbelievable luck: My four Olympic Games

Ups, downs, highs, and lows. The journey of FOUR Olympics in my own words.

Kara WingerNov 22, 20229 min read

Seeing double: Luge Olympians Summer Britcher and Emily Sweeney on closing the opportunity gap for women

When the IOC added women's doubles luge as an Olympic event, Parity athletes Summer Britcher and Sgt. Emily Sweeney saw a chance to take their expertise to another level.

Ashley MitchellNov 18, 202214 min read

Breaking down the stigma of dealing with periods as an elite athlete

Navigating menstruation as an athlete - pro or not - isn't talked about enough, so we partnered with PERIOD to support its annual State of the Period...

Ashley MitchellOct 7, 202210 min read