Articles
Insights, trends, and stories from the world of women's sports marketing.
Get in Touch

Reach a passionate audience and drive impactful results with women's sports marketing.
The Fairytale of Finding Love
Some of us playing abroad have found our Prince Charming. For most of us, and especially those with melanated skin, choosing to pursue our career is like being locked in an ivory tower – the prospect of finding love is slim to none.
Training for the Olympics as a Fourth Year Medical School Student
On February 8th, 2024, my team Nigeria will be playing against Senegal in the FIBA Olympic Qualifying Tournament in Antwerp, Belgium in the biggest game of my 21-year-career playing organized basketball. The winner of this game will likely collect 1 of three direct qualification tickets to the Paris 2024 Olympics.
Competing in My First X Games at 34 Years Old
There used to be a stigma around women's snowboarding that once you hit 30, you either get dropped by your sponsors or you strictly ride powder because you're too old for those kinds of things, and you should make sure you don’t get hurt in case you want children. Those times are changing and the industry has recognized that snowboarding really can be a lifelong career.
Two Years Ago I Was on My Deathbed — Now I'm Training For The Olympics
Two years ago, I was in [a] Cincinnati hospital fighting for my life. After three knee surgeries (ACL), I earned a knee infection that almost cost me my leg and, after becoming allergic to the first dose of antibiotics, my life. All alone in a different country, emotions were high, pain was real, and [I had] little hope that one day I would live my dream.
New Year's Goal Setting Tips from an Elite Athlete
January's gym rush is real, but did you know 80% of new members quit within 5 months? This blog offers practical tips from an elite athlete on making a fitness regime sustainable.
Hanging on to the Glass Cliff
Delve into the challenging world of sports leadership amid crisis, as illustrated through Spain's national team upheaval. This piece questions systemic biases and reveals the pervasive issues women face in leadership roles, particularly during turbulent times.
I Retired, Now What?
An open letter to athletes looking at or living through retirement. Spoiler: life is just as good on this side.
Beyond Limitations: Taking Action for Athletes with Disabilities
A Paralympian’s passionate call to action for athletes with disabilities and creating a more accessible society.
An Open Letter to Injured Athletes
To anyone coming back from injury: You will climb out of the pit.
Lauren Kuntz Breaks World Record at ICO for ALL CHAMPIONSHIPS Powered by Parity
On July 22 - 23, 2023, at ICO for ALL powered by Parity, world champion double decathlete Lauren Kuntz broke the women's Icosathlon world record with 11,653 points. A must-read interview with the trailblazer athlete who's advocating gender equity in the Icosathlon.
30 Women Athletes You Should Know and Invest In Right Now
These 30 remarkable women athletes are shaping the future of sports. Unlock the untapped potential of investing in women's sports and witness how these athletes and their dedicated fan bases bring immense value to any brand.
The Art of Balance: How These Professional Women Athletes Manage Time, Work, and Training
A quick dive into the secrets of time management, nutrition, and self-care from professional women athletes at Parity. Learn how they balance training, work, and personal life, and achieve success in the demanding world of sports. Gain inspiration and practical tips to optimize your own productivity and performance.











