Articles
Insights, trends, and stories from the world of women's sports marketing.
Get in Touch
Reach a passionate audience and drive impactful results with women's sports marketing.
Gainbridge℠, Parity, and Women’s Sports Foundation Award $250,000 to Organizations Expanding Opportunity for Girls and Women
Gainbridge, Parity, and the Women’s Sports Foundation award $250,000 to 32 organizations expanding sports and education opportunities for girls and women.
Gainbridge℠, Parity, and Women’s Sports Foundation Award $250,000 to Organizations Expanding Opportunity for Girls and Women
Gainbridge, Parity, and the Women’s Sports Foundation award $250,000 to 32 organizations expanding sports and education opportunities for girls and women.
e.l.f. Beauty and Parity Release “Girls Who Play Change the Game”, Connecting Girls' Sports Participation to Long-Term Workplace Impact
New research from e.l.f. Beauty and Parity links girls’ sports participation to leadership, career advancement and confidence in the workplace.
Why Fashion Can’t Get Enough of Female Athletes
From Serena Williams and Naomi Osaka to Angel Reese and Olivia Nelson-Ododa, female athletes are reshaping fashion, influencing consumers and showing brands the power of athlete partnerships.
The 2027 Women’s World Cup Is Coming. Where Are the Brands?
The 2027 FIFA Women’s World Cup is headed to Brazil. See how Netflix and Dove are already activating and why brands should start building their women’s soccer strategy now.
Why Women’s Sports Fans Spend: What Brands Can Learn From the Rise of Women’s Sports Bars
Women’s sports fans are highly engaged, values-driven consumers with growing spending power. Here’s what the success of women’s sports bars can teach brands about earning their loyalty.
Your Guide to WNBA All-Star Weekend 2026: The Activations We're Most Excited About
From the Parity x DNA Vibe Precovery Party to WNBA Live, AT&T Fan Experience and Jr. WNBA Day, here's your guide to the best activations and can't-miss experiences during WNBA All-Star Weekend 2026.
LA28 Is Just Two Years Away. The Smartest Brands Are Already Building Their Athlete Strategy.
LA28 is closer than you think. Learn why brands don't need an official Olympic sponsorship to benefit from the Games, and why investing in women Olympians and Paralympians now will pay off by 2028.
How Focusing on Personal Excellence Built an Olympic Legacy: Elana Meyers Taylor's Story
Olympian Elana Meyers Taylor shares lessons on motherhood, athlete branding, personal excellence, and becoming the most decorated Black Winter Olympian.
What Happened After Equal Pay? The World Surf League's Case for Investment
In 2018, the World Surf League became the first U.S.-based global sports league to award equal prize money across all levels of competition. Here's how that investment transformed women’s surfing and what it can teach the rest of sports.
What It’s Like to Grow Up as a Professional Athlete: Marissa Papaconstantinou’s Story
Paralympian Marissa Papaconstantinou shares the reality of growing up in elite sport, navigating injury, pressure, identity, and life beyond medals.
What It Really Takes to Build a Career in NASCAR: Amber Balcaen’s Story
NASCAR driver Amber Balcaen shares the financial reality of racing, raising sponsorships, and building a career in motorsports without generational wealth.
The Enhanced Games, the Olympics & the Cost of Athlete Exploitation
A deep dive into the controversial Enhanced Games, athlete compensation, Olympic systems, and the pressures facing elite athletes today.
An Athlete's Pregnancy, Part 7: Postpartum
A former athlete shares an honest look at postpartum recovery, motherhood, exercise, identity, and reclaiming bodily autonomy after birth.