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How Women’s Basketball Eclipsed All Expectations
Unpack the transformative journey of women's basketball, highlighting its recent surge in popularity and impact. This blog examines the pivotal moments and changes within the women's sports ecosystem, showcasing how today's stars, such as Caitlin Clark, are shining brighter than ever. From the global pandemic's unexpected boost to media coverage, to the landmark 50th anniversary of Title IX, and the viral NCAA weight room disparities, discover the multifaceted reasons behind the sport's unprecedented growth. Understand how these elements combined have propelled women's basketball beyond all expectations, establishing it as a beacon of progress and a highly sought-after ticket in college sports.
The Price of the Podium: Understanding the Athlete Economy
Explore the intricacies of the athlete economy beyond the glitz of big-figure deals, focusing on the financial challenges and opportunities for women athletes on their journey to the top.
Women’s Sports Media Coverage is Booming. Here’s How It Can Grow Even Faster.
Unveiling the rise of women’s sports media coverage and its trajectory for rapid expansion. This article sheds light on the shift from the minimal '4%' to an impressive 15% share of media attention, thanks to pioneering media companies and the evolution of digital broadcasting.
Meet the 1,000 Women Athletes Working with Parity
Discover one of Parity's monumental achievements: uniting 1000 women athletes in a vibrant celebration of diversity, talent, and empowerment in sports. In this infographic, explore their stories, achievements, and the future of partnerships in women's sports with Parity.
Forget Brand Sponsorship - Women’s Sports Need Brand Intervention
Moving beyond the conventional concept of brand sponsorship, this piece argues for a more impactful, purpose-driven engagement by brands in women's sports.
The Best Football Players You've Never Heard Of
Highlighting the overlooked history of women in American football, this narrative reveals the enduring spirit and breakthroughs of women who have defied conventions to play, coach, and lead in a sport entwined with masculine identity.
Empowering Insights: A Roundup of Top Moments from Our “Playbook for Brands to Win in Women's Sports” Webinar
From authenticity as a game-changer to the power of short-form videos, compelling narratives, and impactful athlete-brand collaborations, gain insights from industry experts like Jessica Spencer and Heather Saldivar of Superfeet, pro golfer Shasta Averyhardt, and Caroline Fitzgerald of GOALS. Learn how authentic connections, content creation, and strategic partnerships drive success in women's sports marketing.
Survey Says: Fans Want More Brands To Sponsor Women’s Sports
Unveiling a pivotal survey result: 74% of general sports fans urge brands to sponsor men's and women's sports equally. This blog delves into the shifting attitudes towards gender equality in sports sponsorships, highlighting the economic benefits for brands investing in women's sports, with insights from industry leaders and compelling case studies.
Our 10 Favorite Business Wins for U.S. Women’s Sports in 2023
2023 in Review: 10 major business achievements in U.S. women's sports. Featuring unprecedented attendance records, strategic equality initiatives, and historic revenue growth, these highlights showcase a transformative year setting a dynamic course for 2024.
Don’t Call Me An Olympian
In this blog, Sosha Lewis illuminates the journey and achievements of Emma Schieck, a gold medalist in sitting volleyball at the 2020 Summer Paralympics. Schieck emphasizes the importance of recognizing and valuing Paralympians for their unique skills and dedication.
Top 4 Highest-Paying Sports for Women in 2023
A comprehensive look at the top 4 highest-paying women’s sports in 2023! From Golf's impressive earnings to the thrilling strides in Tennis, Basketball, and Ice Hockey, we explore the triumphs and challenges in closing the gender pay gap.
Top Holiday Gifts for Women's Sports Fans: Your Ultimate Guide for 2023
Discover the perfect holiday gifts for women's sports fans in our comprehensive 2023 guide. From exclusive merchandise to must-have accessories, find unique ideas to surprise and delight every sports enthusiast.