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8 Steps to Authentic Allyship During Pride Month and Beyond
June is widely recognized as the month during which we celebrate the LGBTQ+ community in all its power and diversity. It’s also the month in which many companies and brands signal their support to the LGBTQ+ community. While some do it well, many have come under fire for empty allyship that doesn’t go beyond “rainbow washing”: the practice of slapping a rainbow filter over a logo, but doing little else to meaningfully honor Pride Month. Here are 8 steps you can take as a brand to meaningfully move the needle during Pride Month in the sporting community, and make sure your clients and your audience see you as a true ally.
2024 Women’s Sports Trends Report
Examine the key trends propelling growth in women's sports in 2024. From league expansions to innovative merchandise and significant brand interventions, this report outlines the future and emerging investment opportunities in the evolving women’s sports landscape.
Breaking the Ice: How the PWHL is Revolutionizing Women's Hockey
Opening night, drew 2.9 million viewers. There has been a 2,557% increase in the league’s YouTube subscribers throughout the season with over 106,000 subscribers and more than 40 million views. Thanks to fans tuning into every game, and showing up again and again in person, the league now has the data it needed to put numbers behind the dream. The pitch deck was a living document that inhaled the numbers and exuded confidence. For brands who wanted to jump on board the PWHL train, the price tag had gone up.
Largest Global Study of its Kind Reveals Women’s Sports Fandom is Moving From “A Moment” to Mainstream
Discover the latest insights into women's sports fandom with the largest global survey conducted by SurveyMonkey and Parity. This groundbreaking study, titled "From Moment to Mainstream: What Consumers in 7 Countries Really Think About Sports," reveals key trends, including the growing popularity of women's sports among men and the significant influence of women athletes as role models.
Leveraging Women’s Sports: 10 Strategies for Boosting Your Bottom Line
Learn how women athletes are revolutionizing marketing strategies and community engagement. Discover 10 key strategies to enhance profits and promote diversity and inclusion in sports marketing.
How Women’s Basketball Eclipsed All Expectations
Unpack the transformative journey of women's basketball, highlighting its recent surge in popularity and impact. This blog examines the pivotal moments and changes within the women's sports ecosystem, showcasing how today's stars, such as Caitlin Clark, are shining brighter than ever. From the global pandemic's unexpected boost to media coverage, to the landmark 50th anniversary of Title IX, and the viral NCAA weight room disparities, discover the multifaceted reasons behind the sport's unprecedented growth. Understand how these elements combined have propelled women's basketball beyond all expectations, establishing it as a beacon of progress and a highly sought-after ticket in college sports.
The Price of the Podium: Understanding the Athlete Economy
Explore the intricacies of the athlete economy beyond the glitz of big-figure deals, focusing on the financial challenges and opportunities for women athletes on their journey to the top.
Women’s Sports Media Coverage is Booming. Here’s How It Can Grow Even Faster.
Women’s sports media coverage has surged in recent years, but there’s still work to do. Here’s how legacy media, TV networks, and year-round storytelling can help sustain the momentum.
Meet the 1,000 Women Athletes Working with Parity
Discover one of Parity's monumental achievements: uniting 1000 women athletes in a vibrant celebration of diversity, talent, and empowerment in sports. In this infographic, explore their stories, achievements, and the future of partnerships in women's sports with Parity.
Forget Brand Sponsorship - Women’s Sports Need Brand Intervention
Moving beyond the conventional concept of brand sponsorship, this piece argues for a more impactful, purpose-driven engagement by brands in women's sports.
The Best Football Players You've Never Heard Of
Highlighting the overlooked history of women in American football, this narrative reveals the enduring spirit and breakthroughs of women who have defied conventions to play, coach, and lead in a sport entwined with masculine identity.
Empowering Insights: A Roundup of Top Moments from Our “Playbook for Brands to Win in Women's Sports” Webinar
From authenticity as a game-changer to the power of short-form videos, compelling narratives, and impactful athlete-brand collaborations, gain insights from industry experts like Jessica Spencer and Heather Saldivar of Superfeet, pro golfer Shasta Averyhardt, and Caroline Fitzgerald of GOALS. Learn how authentic connections, content creation, and strategic partnerships drive success in women's sports marketing.