Case Studies
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Reach a passionate audience and drive impactful results with women's sports marketing.
Redefining Recovery: DNA Vibe's Athlete-Led Campaign
DNA Vibe partnered with Parity to demonstrate how the DNA Vibe Jazz Band, a wearable device designed for recovery, pain relief, circulation, and daily wellness, easily fits into athletes’ routines. Emily Kiser, pro basketball player, and Felicia Stancil, pro BMX racer, created 3 short-form reels each, highlighting how regenerative light therapy supports their recovery goals. This campaign was a great example of athletes authentically showing a product being incorporated into their everyday life: packing for trips, using it on the way to practice, even while cooking!
Wellness Without Tradeoffs: Athletes Redefine Balance with ZBiotics
ZBiotics partnered with Parity to increase brand awareness and position its pre-alcohol probiotic as a performance-aligned solution for athletes as well as everyday people who are looking to find a balance between wellness and lifestyle. The campaign aimed to show the Zbiotics product as an integrated part of how high performers rest, recover, and enjoy their off time. Parity activated 3 high-reach athletes, including Team USA 3x Olympic Gold Medalist in Water Polo, Maggie Steffens. Athletes delivered 5 reels, 12 stories, and 1 professional production day to show how Zbiotics supports athlete rest days and life outside of sport.
