Care That Connects: Elevating AdventHealth Through Athlete-Led Stories
AdventHealth partnered with Parity to grow brand awareness and connect with household healthcare decision-makers through the stories of professional women athletes. The campaign was designed to resonate on a deeper level than traditional athlete endorsements by focusing on narrative-driven content that drew parallels between the athletes’ experiences and AdventHealth’s broader messaging around resilience and whole body health.
Parity curated a group of three athletes from different sports whose backgrounds complemented the brand’s values, including faith and whole-person wellness. The campaign was built on long-form interviews which allowed the conversations to have depth and a natural flow. These interviews were then edited into shorts optimized for social platforms.
637,645
Views on top performing reel
710,846
Total reach
1.23%
Average Engagement Rate (*186% above industry benchmark)
637,645
Views on top performing reel
710,846
Total reach
1.23%
Average Engagement Rate (*186% above industry benchmark)
Featured Campaign Content
Jocelyne Lamoureux-Davidson, OLY Ice Hockey
Brittni Mason, PLY Track & Field
Jessi Warren, Softball
Jocelyne Lamoureux-Davidson, OLY Hockey
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How Team M&T Redefined Winning
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