Where Performance Meets ConfidencePowered by Confidence. Driven by Smiles.
Invisalign partnered with Parity to drive brand awareness and future patient consideration through authentic storytelling, highlighted by WNBA star Karlie Samuelson’s presence at the Bay Area Classic and her Invisalign patient journey.
At the Bay Area Classic, Karlie leveraged her presence to authentically highlight Invisalign, creating meaningful fan touchpoints both on and off the court. She also extended the campaign through three additional Instagram reels documenting her Invisalign patient journey, reinforcing credibility and deepening audience connection. By integrating the brand across both live and digital moments, the partnership aimed to expand reach, boost recall, and strengthen Invisalign’s association with confidence and performance.
Matching an engaging athlete like Karlie Samuelson, who is local to the Bay Area, is a differentiator when working with Parity. We pair athletes from our 1400+ athlete roster with brands based on campaign goals and company values, whether that be local ties, overall reach, authentic storytelling, or all of the above!
172,485
Total views
29.322
Total reach
1,488
Total engagements
172,485
Total views
29.322
Total reach
1,488
Total engagements
Featured Campaign Content
Karlie Samuelson, Basketball
Karlie Samuelson, Basketball
Karlie Samuelson, Basketball
Karlie Saumuelson, Basketball
Karlie Samuelson, Basketball
More Case Studies
Where Pets Meet Performance: Driving Olympic Buzz for Team Nulo
Nulo partnered with Parity to elevate awareness of their “Best Wishes Team Nulo” campaign by showcasing how Parity athletes were cheering on their favorite Team Nulo competitors at the 2026 Milano Cortina Olympics. Parity athletes dressed their pets in Nulo gear, shared videos of them enjoying Nulo food and treats, and cheering on Team Nulo athletes during the Games. The 15 Parity athletes’ audiences were encouraged to participate in the buzz by sending well wishes and rallying behind the competitors. The Nulo campaign was a favorite of both athletes and their communities, successfully positioning Nulo as a brand that understands the meaningful role pets play in athletes’ and sports fans’ lives.
Redefining Recovery: DNA Vibe’s Athlete-Led Campaign
DNA Vibe partnered with Parity to demonstrate how the DNA Vibe Jazz Band, a wearable device designed for recovery, pain relief, circulation, and daily wellness, easily fits into athletes’ routines. Emily Kiser, pro basketball player, and Felicia Stancil, pro BMX racer, created 3 short-form reels each, highlighting how regenerative light therapy supports their recovery goals. This campaign was a great example of athletes authentically showing a product being incorporated into their everyday life: packing for trips, using it on the way to practice, even while cooking!
How Team M&T Redefined Winning
M&T Bank partnered with Parity to launch its first roster which included a slate of professional women athlete ambassadors. The inaugural group for Team M&T (including Emily Sonnett (NWSL and Team USA Gold Medal Soccer), Noelle Lambert (Team USA Paralympian), and Lois Cook(Pro Tackle Football Wide Receiver, DC Divas)) was introduced publicly at NY Advertising Week during a panel at the The Female Quotient Lounge. This initiative marked a deliberate shift away from traditional sponsorship metrics toward a model focused on long-term community connection and prioritizing brand values. M&T Bank and creative agency Crowley Webb hosted a series of production days, where high-quality content and athlete-led storytelling took center stage. Posts from the athletes and on brand channels have garnered millions of views and consistently high engagement rates. By engaging these athletes as ongoing ambassadors rather than for a single campaign, M&T Bank was able to establish a sustained presence across multiple professional sports in multiple markets and continues to communicate its values through credible, living representatives.