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The Next Billion Dollar Industry: Women’s Sports
Projected to exceed $1 billion in revenue by 2024, women's professional sports are witnessing a historic rise, driven by strategic investments. Deloitte's report highlights this growth, marking a pivotal shift in the industry's value and potential.
The Top 10 Moments From Parity Week
Join us for a recap of Parity Week by Gainbridge®, a celebration of women's sports with Billie Jean King, Annika Sorenstam, and Lyn St. James.
ZenToes Joins Forces with Parity to Elevate Women in Sports
ZenToes, renowned for its foot care products, joins forces with Parity, a brand sponsorship platform aimed at closing the gender gap in sports. This partnership, involving collaboration with women athletes across diverse sports, is a stride towards empowering women in sports.
Gainbridge® Launches "Parity Week by Gainbridge" to Celebrate Women's Sports Icons
Parity Week by Gainbridge® celebrates women's sports icons like Billie Jean King, Annika Sorenstam, and Lyn St. James from Nov 6-12, with 180 athletes competing for almost $13M.
Parity Bolsters Team with Industry Veterans Devon Krivec and Marianne Schroer
Parity welcomes industry stalwarts Devon Krivec as Head of Product and Marianne Schroer as Director of Marketing. Schroer, with her vast sports marketing background and leadership in WISE, will drive transformative partnerships with elite women athletes, while Krivec leverages his experience in B2B and B2C tech to innovate and advance Parity’s product offerings.
Parity and The Brandr Group Launch Expansive Partnership to Create New Sponsorship Opportunities for Women Athletes
Explore a groundbreaking partnership between Parity and The Brandr Group, innovating sponsorship opportunities for women athletes across collegiate and professional sports.
PBX Pickleball Names Parity as an Official Partner and Signs Notable Women Olympians and Retired Pro Athletes for Inaugural Season
Parity and PBX Pickleball, a new organization that unites the pickleball community with retired professional athletes, today announced that Parity has been named as an official partner to drive women athlete participation in PBX events.
Parity Impact Report 2020 - 2022
We've partnered with dynamic brands on impactful marketing campaigns and put over $2 million dollars in the pockets of women athletes since our inception.
Stepping Up Your Game: The Athlete-Influencer
Whether you just received your first brand deal or you’re a seasoned content creator, fulfilling partnership asks can, at times, feel overwhelming.
Parity Appoints Leela Srinivasan as CEO
Seasoned executive and three-time CMO of high-growth companies joins to lead Parity through its next phase.
Parity announces first Athlete Ambassador Program participants
Say hello to our newest Parity team members! It’s no secret that our mission is to get elite women athletes paid what they deserve...
Hockey icon Jayna Hefford drops first NFT with Parity Legends Collection
Titled “Fire Within,” Jayna's NFT unlocks limited-edition items including autographed merchandise, a social video message, and more.