Articles

Insights, trends, and stories from the world of women's sports marketing.

Women's sporting events that brands need to pay attention to in 2023

Given last year's historic successes and triumphs, there has never been a better time to get involved with women's sports.

Lindsey McKoneJan 24, 20237 min read

Key moments in 2022 women's sports

We're capping off 2022 by highlighting moments in women's sports history worth remembering for years to come.

Lindsey McKoneDec 31, 20223 min read

The financial and mental costs of recovery as a pro basketball player

When we watch a pro sporting event, enjoying top-tier competition from the world’s greatest athletes, we rarely consider the prep required building up to that moment.

Charlotte EbelOct 30, 20228 min read

Top 4 highest-paying sports for women in 2022

Think you know the most lucrative sports for women athletes? We break down the highest-paying pro sports and how they stack up compared to the rest...

Ashley MitchellOct 28, 20225 min read