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More Women’s Soccer: Why the New USL Super League is Actually a Good Thing
Exploring the positive potential of the USL Super League's introduction to the women's soccer landscape: from providing new investment opportunities and broadening market exposure, to doubling professional roster spots and fostering healthy competition with the NWSL. Could this be the unexpected boon the sport needs?
Changing the Narrative — Is SEO Hurting Women's Sports?
Analyzing the concerning online search trends surrounding women athletes, this article highlights how SEO biases and media narratives diminish the potential of women's sports. Delving deep into the challenges, it advocates for change and equality in digital representation.
15 Need-to-Know Numbers From the Women's World Cup
2023 Women's World Cup breaks historic records! Discover unparalleled viewership, stadium attendance, and the meteoric rise of women's soccer. Unearth the compelling stats and milestones that set this year apart.
How Much Does It Cost to Be a Woman Athlete?
Challenging a 2021 claim that women athletes don't deserve equal pay, this article delves into the deep financial contributions and influence of female athletes on their sport's microeconomy.
WTF is Rule 40?
Unravel the complexities of Rule 40 and its implications for Olympic and Paralympic marketing. In this how-to, discover how brand marketers can collaborate with women athletes amidst restrictions, leveraging their impact for powerful campaigns before, during, and after the Games.
5 Things We Can’t Unsee About Women’s Sports from Our Fan Survey
A whopping 98% of Parity athlete fans expressed their eagerness to watch more women's sports. From increased viewership to behind-the-scenes content, find out what fans truly desire and why brands who don’t get involved now are about to be left in the dust.
7 Reasons that Women's Sports is Where You Should Be Investing
With a growing fanbase that craves more action, steady viewership growth, and skyrocketing in-person game attendance, women's sports are taking center stage.
How to Show Up for Women's Sports in the Right Way
Women's sports are currently experiencing a remarkable surge in popularity and sponsorship, marking a significant turning point for gender equality in the sporting world.
We asked women athletes about Title IX. Their answers may surprise you.
To learn more about the effects of Title IX on current and former collegiate athletes, we surveyed nearly Parity athletes on their experiences...
Let's talk about women-focused CBD products
Happy 4/20! We sat down with WNBA champion turned marketer Mistie Bass to learn how she’s found support for sleep, muscle aches, and stress using CBD.
Women’s sports fandom: Why brands should care about its growing numbers
It's a fact: fanbases for women’s sports are not only existent, they're flourishing.
Women's sporting events that brands need to pay attention to in 2023
Given last year's historic successes and triumphs, there has never been a better time to get involved with women's sports.