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Need A Women’s Sports Sponsorship Strategy?
There’s no longer any (fact-based) debate against the business opportunity around women’s sports. The results in recent years have proven the incredible growth of women’s sports, and the growth has created an entire ecosystem of new business opportunities around the industry. The rise of women’s sports has given brands in particular a unique (and relatively low-cost) chance to get involved with a sports sponsorship deal that can reach a passionate and loyal fan base at scale.
From Stewie to Sabrina: Your Complete Guide to the Inaugural Unrivaled Basketball Season
Maybe you’ve seen some of the buzz online, maybe you’ve never heard of it, but Unrivaled Basketball is the hottest new thing in women’s basketball in the United States, and we think it deserves every bit of the hype. Unrivaled is a league founded by superstars Breanna Stewart and Napheesa Collier in an attempt to give WNBA players a viable (lucrative) offseason alternative to traveling to play overseas. The league promises players the highest average salary of any women’s sports league in the world. Unrivaled will play its inaugural 2 month season in Florida starting this month, and we’ve got everything you need to know before tuning in.
Celebrating Women’s History Month Through Authentic Sponsorships in Sports
Every March, Women’s History Month provides brands with an extraordinary opportunity to celebrate the achievements of women and amplify the stories that inspire change. In the world of sports, where resilience, empowerment, and community thrive, partnerships with women athletes offer a unique way to engage audiences authentically and meaningfully. Here’s how brands can leverage Women’s History Month to create impactful sponsorships while building connections that resonate year-round.
Top 24 in '24: Parity Athletes Who Scored Big in Sports and Sponsorships
Celebrate 2024's biggest achievements in women's sports as Parity showcases 24 athletes across Olympic and Paralympic medals, WNBA championships, motorsports, and groundbreaking brand partnerships. From Paris triumphs to career-defining moments, discover how these athletes pushed for progress in sports and beyond.
The Ultimate Women's Sports Gift Guide 2024: Game-Changing Presents for Every Fan
Discover the best gifts for women's sports fans in our 2024 guide, featuring staff-picked favorites from PWHL merch to exclusive athlete collaborations. Shop curated women's sports apparel, accessories, and collectibles that celebrate and support female athletes.
New Research Highlights Financial Realities of Professional Women Athletes
Latest Parity study reveals majority of 500 surveyed pro women athletes faced financial stress amid unpredictable salaries and sponsorships and maternal benefits remain uncertain, but modest brand investments can have massive impact.
Serving Up Excellence: What Makes the Billie Jean King Cup by Gainbridge a Must-Watch
The Billie Jean King Cup by Gainbridge® is the largest women's team tennis tournament, and takes place in tandem with the Davis Cup each year. With a highly competitive qualifying structure and teams from all over the globe fighting for the coveted title, it is often known as the Women's World Cup of tennis. Its team forward structure challenges athletes who traditionally play on their own, sometimes crowning unlikely champions and making each edition thrilling and unexpected.
Untapped Potential: Why Small(er) Brands Should Sponsor Women’s Sports
With the fanbase for women’s sports rapidly growing and media attention increasing, there’s a prime opportunity for companies to build lasting relationships with a passionate audience. By getting in early, small brands can seize this “white space,” amplify their message, and lead the charge in a space that’s exploding with potential. If more Fortune 500 companies aren't going to lead from the front when it comes to sponsoring women’s sports, smaller brands have the opportunity to lead by example.
Score Marketing Gold: Winning Strategies from the Olympics and Paralympics
The recent Olympics and Paralympics in Paris weren’t just a showcase of athletic prowess —they were also a masterclass in marketing. Brands big and small leveraged the global stage to connect with audiences, tell compelling stories, and achieve their marketing objectives.
The Olympics: A Business Case for Gender Equity in Sports
Having a woman figure front & center in the brand identity of the Olympic Games is significant, but what’s especially important to note here is that a decision like this was most likely not taken lightly by the IOC. Knowing how big the business of the Olympic Games can be (during the last Olympiad, the IOC reported revenues of $7.6 billion USD), it would be surprising for the IOC to utilize branding that was not good for the organization’s bottom line. By going all-in on Marianne, the IOC made a very intentional move to center women in their marketing strategy.
Olympic Icons in the Making: 5 Parity Athletes to Watch
Discover the inspiring stories of five Parity athletes poised to shine at the 2024 Paris Olympics. Get to know these standout women athletes before anyone else does.
Gen Z Loves Women’s Sports
One other key change that’s happening in sports as the space shifts to include more women, is a change to who are the core customers of sports - aka fans. Specifically when it comes to women’s sports, fans are skewing much younger than ever before. One notable trend that is starting to unfold before our eyes is how women’s sports are resonating with a Gen Z audience, while conversely, this generation is starting to lose interest in some of the long-standing traditional men’s sports leagues that exist in the U.S.