Articles

Insights, trends, and stories from the world of women's sports marketing.

Finding strength in the quiet moments

In a deeply personal essay, Kara Winger reflects on her final season as a competitive athlete and how she fought to overcome both physical and mental setbacks...

Kara WingerDec 7, 202215 min read

Jayna Hefford on growing women's hockey by going all-in on supporting its players

The five-time Olympian and Hockey Hall of Famer knows all about the importance of both widespread media visibility and strong fan connections.

Lindsey McKoneNov 30, 20226 min read

Unbelievable luck: My four Olympic Games

Ups, downs, highs, and lows. The journey of FOUR Olympics in my own words.

Kara WingerNov 22, 20229 min read

Seeing double: Luge Olympians Summer Britcher and Emily Sweeney on closing the opportunity gap for women

When the IOC added women's doubles luge as an Olympic event, Parity athletes Summer Britcher and Sgt. Emily Sweeney saw a chance to take their expertise to another level.

Ashley MitchellNov 18, 202214 min read

Breaking down the stigma of dealing with periods as an elite athlete

Navigating menstruation as an athlete - pro or not - isn't talked about enough, so we partnered with PERIOD to support its annual State of the Period...

Ashley MitchellOct 7, 202210 min read