Articles

Insights, trends, and stories from the world of women's sports marketing.

30 Women Athletes You Should Know and Invest In Right Now

These 30 remarkable women athletes are shaping the future of sports. Unlock the untapped potential of investing in women's sports and witness how these athletes and their dedicated fan bases bring immense value to any brand.

Emmy MaJul 17, 20233 min read

The Art of Balance: How These Professional Women Athletes Manage Time, Work, and Training

A quick dive into the secrets of time management, nutrition, and self-care from professional women athletes at Parity. Learn how they balance training, work, and personal life, and achieve success in the demanding world of sports. Gain inspiration and practical tips to optimize your own productivity and performance.

Emmy MaJul 14, 20239 min read

Injured? Transforming Setbacks into Personal Growth for Women Athletes

Discover how athletes can turn injuries into opportunities for personal growth. Explore tips, activities, and innovative recovery methods to stay motivated during the healing journey.

Emmy MaJul 10, 20234 min read

9 Inspiring LGBTQ+ Activists in the Parity Community: Celebrating Pride 365 Days a Year

Discover 9 inspiring LGBTQ+ activists in the Parity community who celebrate Pride year-round, challenging norms and promoting inclusivity in sports.

Emmy MaJun 29, 20236 min read

Women's History Month Q&A: Morgan Stanley Head of Global Sports and Entertainment, Sandra L. Richards

Mar 13, 2023

Women's History Month Q&A: Group 1001 Life and Annuity CFO, Linda Wang

We had the privilege of speaking with the Chief Financial Officer of Group 1001, Linda Wang, on her career journey and insights.

Mar 13, 2023

Dani Robinson on Pride in the WNBA

“I'm so proud to be a part of a league that supports us." We look at Pride in the WNBA through the lens of Dani Robinson and how brands have responded...

Mar 10, 2023

What led me to retire from a successful sports career at 20-years-old

Parity Intern and college student Emmy Ma is 21-years-old and already on her second career. The award-winning figure skater details the highs and lows...

Mar 10, 2023

Cari Roccaro's role in securing historic NWSL mental health leave

Angel City FC midfielder Cari Roccaro isn't the first pro athlete to speak up about anxiety and depression, but she is the first to successfully...

Mar 10, 2023

Hiltz on creating space for gender equality in pro running

“When I feel safe, that's when I can run my best.” We spoke with Lululemon athlete Nikki Hiltz on trans sponsorship and genuine allyship in pro running.

Mar 10, 2023

The biggest stars in women's sports from the past decade

Serena Williams, Oksana Masters, and Alex Morgan are just a few of some of the most well-known stars in women's sports from the past decade. Read on for our list.

Ashley MitchellFeb 10, 20237 min read

Finding strength in the quiet moments

In a deeply personal essay, Kara Winger reflects on her final season as a competitive athlete and how she fought to overcome both physical and mental setbacks...

Kara WingerDec 7, 202215 min read