Articles
Insights, trends, and stories from the world of women's sports marketing.
Get in Touch

Reach a passionate audience and drive impactful results with women's sports marketing.
30 Women Athletes You Should Know and Invest In Right Now
These 30 remarkable women athletes are shaping the future of sports. Unlock the untapped potential of investing in women's sports and witness how these athletes and their dedicated fan bases bring immense value to any brand.
The Art of Balance: How These Professional Women Athletes Manage Time, Work, and Training
A quick dive into the secrets of time management, nutrition, and self-care from professional women athletes at Parity. Learn how they balance training, work, and personal life, and achieve success in the demanding world of sports. Gain inspiration and practical tips to optimize your own productivity and performance.
Injured? Transforming Setbacks into Personal Growth for Women Athletes
Discover how athletes can turn injuries into opportunities for personal growth. Explore tips, activities, and innovative recovery methods to stay motivated during the healing journey.
9 Inspiring LGBTQ+ Activists in the Parity Community: Celebrating Pride 365 Days a Year
Discover 9 inspiring LGBTQ+ activists in the Parity community who celebrate Pride year-round, challenging norms and promoting inclusivity in sports.
Women's History Month Q&A: Morgan Stanley Head of Global Sports and Entertainment, Sandra L. Richards
Women's History Month Q&A: Group 1001 Life and Annuity CFO, Linda Wang
We had the privilege of speaking with the Chief Financial Officer of Group 1001, Linda Wang, on her career journey and insights.
Dani Robinson on Pride in the WNBA
“I'm so proud to be a part of a league that supports us." We look at Pride in the WNBA through the lens of Dani Robinson and how brands have responded...
What led me to retire from a successful sports career at 20-years-old
Parity Intern and college student Emmy Ma is 21-years-old and already on her second career. The award-winning figure skater details the highs and lows...
Cari Roccaro's role in securing historic NWSL mental health leave
Angel City FC midfielder Cari Roccaro isn't the first pro athlete to speak up about anxiety and depression, but she is the first to successfully...
Hiltz on creating space for gender equality in pro running
“When I feel safe, that's when I can run my best.” We spoke with Lululemon athlete Nikki Hiltz on trans sponsorship and genuine allyship in pro running.
The biggest stars in women's sports from the past decade
Serena Williams, Oksana Masters, and Alex Morgan are just a few of some of the most well-known stars in women's sports from the past decade. Read on for our list.
Finding strength in the quiet moments
In a deeply personal essay, Kara Winger reflects on her final season as a competitive athlete and how she fought to overcome both physical and mental setbacks...











