Articles

Insights, trends, and stories from the world of women's sports marketing.

The Hidden Job of Elite Athletes: Mastering Mental Challenges

“I’m done” I said through sobs as tears soaked my shirt. “I don’t want to do this anymore. I’m not good enough to do this.” Andrew, my rock of a husband, and I were sitting in the sunroom of the house we were staying at in Silver City, New Mexico. We were there for the 30th Edition of the Tour of the Gila, me to race and him to be the bicycle mechanic for the team. It was a five-day stage race, in which you had to make the time cut to compete in the next stage. As the sun started to paint pink and orange across the desert sky, the idea that I wouldn’t be toeing the line for stage two with the other ladies making themselves dinner in the kitchen was sinking in.

Samantha BoscoJun 5, 20246 min read

From a Moment to a Movement: Reflecting on “Women With Drive” at Miami F1

Ten years ago, I could’ve counted all active female racers on one hand. Today, I can only name a fraction of them. How did we get here?  And more importantly, where do we go from here?

Aurora StrausMay 29, 20247 min read

When to Grit and When to Quit

Erin told her parents she wanted to be an Olympian when she was just six years old. Trusting their daughter’s intuition, Erin’s parents put her in ballet and gymnastics, which gave her an early taste for discipline and body awareness, both of which would serve her in her later career.

Skyler EspinozaMay 13, 20247 min read

I Thought it Was Just Me — The Lonely and Often Isolating Road as an Olympic Athlete

I felt out of place or put on a pedestal as an Olympic hopeful athlete. If I didn’t have a type of food or drink at a gathering I was asked, “Oh can you not have that as an Olympic athlete, is it against your ‘diet’?” and if I had a drink or a food that wasn’t deemed “healthy,” I was greeted with shock and statements like, “Can you have that?” or, “Are you allowed to have that?" as if I was supposed to be immune to enjoying myself or not fitting into the designated prototype of an Olympic athlete.

Samantha SchultzApr 29, 20248 min read

Reclaiming My Light: Navigating the Darkness of Sexual Assault in Sport

Sexual assault thrives in silence and secrecy, but by sharing my story, raising awareness, and demanding accountability, I hope to create a safer and more inclusive environment for athletes of all genders. Together, we can dismantle the culture of silence and cultivate a culture of empowerment and support.

Mackenzie StewartApr 18, 20247 min read

I Chose to Represent My “Other” Country

I heard so many people say, “You took the easy road out to make the Nigerian Olympic team, because Team USA is one of the hardest teams to make in the world.” Let’s dissect that real quick.

Dr. Seun AdigunApr 3, 20249 min read

Body Dysmorphia in the Female Athlete

Social media magnifies the pressure for female fitness entrepreneurs to maintain a “perfect physique,” showcasing a never-ending array of flawless bodies, faces, and hair.

Brittany DiamondMar 27, 20246 min read

The Lonely World of Women's Outdoor Sports

When it comes to outdoor and extreme sports, women often find themselves at the top of a game few are playing. They’ve become so specialized that sharing a workout with someone becomes really tricky: often, to train with other women is to pump the brakes. Women who become experts in these sports often have to wait for big competitions to compete against their equals in talent or skill. To find someone who is the perfect training partner on a daily basis is much more difficult. This often leaves women as the “only” in their training groups (if they have one), and a pressure to be a representative of women.

Skyler EspinozaMar 25, 20247 min read

From Heartbreak to Perseverance: How to Navigate a Divorce as a Professional Athlete

In my attempt to balance a professional sports career, military career and be a wife, I quickly noticed the relational hardship of feeling like we lived separate lives. It wasn’t until December of 2022, when I was competing in my first World Cup season, that tragedy struck and I felt my whole world crumble.

Riley TejcekMar 21, 20246 min read

Spoiler Alert: Women Aren’t Too “Fragile” For the Decathlon

Addressing the exclusion of women from the Olympic Decathlon, this article highlights the ongoing battle against outdated stereotypes and the push for gender equality in sports.

Caroline FitzgeraldMar 5, 20245 min read

Ladies, Start Your Engines

In some ways Erika arrived at that moment: she was seated in a McLaren GT4, racing professionally in Europe, being invited onto podcasts and finally recognized for the talent she’d felt in her fingers during that first race in the parking lot.

Skyler EspinozaFeb 28, 20247 min read

The Bittersweet Journey of an Olympic Hopeful

I feel in my heart I am part of the Olympic movement as an Olympic hopeful, but the way sports funding in this country is set up, I often feel like I am not part of anything because I don’t have the “right” circumstances to succeed.

Mallory TseFeb 21, 20245 min read