Articles

Insights, trends, and stories from the world of women's sports marketing.

The Unspoken Truth: An Almost 2x Olympian’s Journey

For days, months even, I felt lost. The sting lingered. The shift from insider to outsider was jarring. I'd always been part of the inner circle, and now I felt like a spectator looking in. I've built a reputation for consistency, so falling short of the top 3 was incomprehensible. The disappointment was suffocating. Countless calls and texts poured in, but l lacked the motivation to respond. It all felt like a nightmare I couldn't wake up from.

Quanesha BurksNov 21, 20248 min read

How Microsoft Copilot Helped Me Balance Life Beyond the Track

Now that I have the data to back what I’ve actually known all along, that guilt of having fun during my time away from the track is lifted. I can go back to wandering art exhibits guilt-free and spending time with my friends without worrying about any potential negative effects. Tracking my data with Microsoft wasn’t to determine whether or not I’d run fast. I knew I would be able to do that as long as my mental was intact. It was to see what affected my mental well-being, how social media was more detrimental than I thought, and how needed my circle of people is.

Kendall EllisOct 25, 20245 min read

Why Simone Biles' Comeback Should Change the Future of Waterskiing

Waterskiing is not an Olympic sport, but it recently was brought under the USOPC umbrella. While inclusion in the USOPC means more funding and visibility, it also means new rules to adhere to: in 2022, USA Water Ski and Wake Sports (USAWS) had its first introduction to SafeSport. While some immediately recognized the benefits of these safety measures, to many, the extra training was nothing more than bothersome red tape. Many USA Water Ski and Wake Sports members threatened to boycott events and cancel memberships unless SafeSport requirements were foregone. For such a small sport, the loss of support would have been devastating.

Skyler EspinozaOct 22, 20247 min read

Transitioning Out of Competitive Sports: A Journey of Self-Discovery

Walking up the green, soft carpet at the 2016 Rio Olympics, I gazed out at a sea of faces, each one a witness to the culmination of my journey. The countless hours spent in the gym, the eleven training sessions a week, the methodical analysis of film and technique with Dean Kruse — all of it had led me to this moment. This is why we do what we do. My memory of my last attempt was remembering technical chaos in the back and was given the choice to choose my own number. A rare occasion at the highest level.

Morghan KingSep 26, 20245 min read

Record-Breaking Games: Highlighting Parity's Paralympic Medalists and Historic Moments

What a remarkable year for the Paralympic movement! For the first time in Games history, all 22 sports received live coverage, an increase from the 19 sports featured during Tokyo 2020. This milestone marked the first-ever live broadcasts for Para badminton, Para powerlifting, and shooting Para sport. Investments and viewership surged, with U.S. ad sales growing by over 60% compared to Tokyo. The International Paralympic Committee also confirmed more than 2 million tickets were sold for the Paris Games before the Opening Ceremonies.

Elizabeth MontavonSep 13, 20245 min read

From Paris with Gold: 31 Parity Athletes Medal at the 2024 Olympics

Of the 65 athletes from Parity's roster who earned their place in Paris, an impressive 31 returned home with something extra to carry — Olympic medals. Here’s a full list of our Parity athlete medalists from this year’s historic Games.

Elizabeth MontavonSep 11, 20248 min read

5 Paralympians from Parity Ready to Make History

Explore the inspiring stories of five Parity athletes set to excel at the 2024 Paris Paralympics. Get to know these exceptional athletes as they prepare to shine on the global stage.

Skyler EspinozaAug 27, 20246 min read

What They Never Told You About Being a Professional Athlete

Your performance is your job, and therefore it needs to get the respect that it deserves, but it doesn’t deserve all of your self worth. Channon also advises that, just like a normal job, you need to continually build if you want tools to advance to a higher level.

Skyler EspinozaAug 16, 20249 min read

My Journey of ACL Recovery During a Pandemic

I was in critical parts of my recovery when UCLA was forced to close and the stay at home order was put in place for California. I went from doing my ACL rehab every single day in our athletic training facility, to nothing.

Marley CanalesAug 14, 20245 min read

Reflections from Women with Drive Pikes Peak

Just because our gender is female does not indicate we are any less capable or less deserving of sponsorships. Every woman I know out there competing in and Olympic, Paralympic or non-Olympic sport works their hardest and recent Parity research shows that women athletes are regarded as societal role models, because of what they sacrifice and work towards accomplishing. I have seen the change and the movement grow, but it takes us all to help build and support one another to make this happen.

Samantha SchultzJul 31, 20247 min read

Leadership and Legacy: Naya Tapper's Impact on USA Rugby

That’s perhaps why she was so shocked when captain Lauren Doyle asked Naya to help her turn the captaincy into a shared position. Naya said she would agree to the co-captain role on one condition: that Lauren would have difficult conversations with her. She would never be a “yes man” to Lauren, or anyone else. Lauren agreed, and together they challenged the team, the staff, themselves and the culture, to build something better.

Skyler EspinozaJul 18, 20248 min read

Chasing Dreams and Degrees: Life as a Student and Paralympic Athlete

On the day of the Paralympic Team announcement, I was on the Zoom call waiting for my name to be announced; and just like that, I made my first Paralympic team at the age of 18 and was the youngest wheelchair racer on the U.S Tokyo Paralympic Games team. I qualified to race in the 100 meters and 400 meter events. I spent the entire summer leading up to the Games training and doing interviews with local news stations in my community to share my story.

Hannah DederickJun 24, 20246 min read