Articles

Insights, trends, and stories from the world of women's sports marketing.

The Final Putt That Changed Everything: My Journey from Epson Tour to LPGA

When my final putt dropped at the 72nd hole of the Epson Tour Championship, a myriad of emotions flooded through me. Triumph, euphoria, and the biggest sense of accomplishment I’d ever felt. It took 21 events, more than 25 weeks away from home, and a win at the final event of the season to achieve the year long goal of earning my LPGA card.

Auston KimFeb 3, 20257 min read

ADHD: The Superpower That Led Me to Olympic Gold

As someone who was told I wouldn’t succeed because of ADHD, I can confidently say those predictions were wrong. ADHD didn’t stop me from becoming the first American woman to win Olympic gold in the shot put, it fueled my journey.

Michelle CarterJan 13, 20256 min read

Tough or Wise? How 3x Paralympian Jessica Heims Advocates for Herself

But behind every athlete is a child who was given a chance to fall in love, and Jessica was no different. In 2010, Jessica’s parents packed her and her two sisters into the family van for a special family vacation. This year, the family vacation wasn’t a waterpark or national park, but a track and field meet for children with physical disabilities. Jessica’s mom had found out about the meet on Facebook, but had very little information: Jessica was the only amputee at her school, which served all the surrounding towns. There wasn’t anyone local to turn to for answers about raising a child with an amputation, much less getting her involved in adaptive sports.

Skyler EspinozaDec 2, 20247 min read

The Unspoken Truth: An Almost 2x Olympian’s Journey

For days, months even, I felt lost. The sting lingered. The shift from insider to outsider was jarring. I'd always been part of the inner circle, and now I felt like a spectator looking in. I've built a reputation for consistency, so falling short of the top 3 was incomprehensible. The disappointment was suffocating. Countless calls and texts poured in, but l lacked the motivation to respond. It all felt like a nightmare I couldn't wake up from.

Quanesha BurksNov 21, 20248 min read

How Microsoft Copilot Helped Me Balance Life Beyond the Track

Now that I have the data to back what I’ve actually known all along, that guilt of having fun during my time away from the track is lifted. I can go back to wandering art exhibits guilt-free and spending time with my friends without worrying about any potential negative effects. Tracking my data with Microsoft wasn’t to determine whether or not I’d run fast. I knew I would be able to do that as long as my mental was intact. It was to see what affected my mental well-being, how social media was more detrimental than I thought, and how needed my circle of people is.

Kendall EllisOct 25, 20245 min read

Why Simone Biles' Comeback Should Change the Future of Waterskiing

Waterskiing is not an Olympic sport, but it recently was brought under the USOPC umbrella. While inclusion in the USOPC means more funding and visibility, it also means new rules to adhere to: in 2022, USA Water Ski and Wake Sports (USAWS) had its first introduction to SafeSport. While some immediately recognized the benefits of these safety measures, to many, the extra training was nothing more than bothersome red tape. Many USA Water Ski and Wake Sports members threatened to boycott events and cancel memberships unless SafeSport requirements were foregone. For such a small sport, the loss of support would have been devastating.

Skyler EspinozaOct 22, 20247 min read

Transitioning Out of Competitive Sports: A Journey of Self-Discovery

Walking up the green, soft carpet at the 2016 Rio Olympics, I gazed out at a sea of faces, each one a witness to the culmination of my journey. The countless hours spent in the gym, the eleven training sessions a week, the methodical analysis of film and technique with Dean Kruse — all of it had led me to this moment. This is why we do what we do. My memory of my last attempt was remembering technical chaos in the back and was given the choice to choose my own number. A rare occasion at the highest level.

Morghan KingSep 26, 20245 min read

Record-Breaking Games: Highlighting Parity's Paralympic Medalists and Historic Moments

What a remarkable year for the Paralympic movement! For the first time in Games history, all 22 sports received live coverage, an increase from the 19 sports featured during Tokyo 2020. This milestone marked the first-ever live broadcasts for Para badminton, Para powerlifting, and shooting Para sport. Investments and viewership surged, with U.S. ad sales growing by over 60% compared to Tokyo. The International Paralympic Committee also confirmed more than 2 million tickets were sold for the Paris Games before the Opening Ceremonies.

Elizabeth MontavonSep 13, 20245 min read

From Paris with Gold: 31 Parity Athletes Medal at the 2024 Olympics

Of the 65 athletes from Parity's roster who earned their place in Paris, an impressive 31 returned home with something extra to carry — Olympic medals. Here’s a full list of our Parity athlete medalists from this year’s historic Games.

Elizabeth MontavonSep 11, 20248 min read

5 Paralympians from Parity Ready to Make History

Explore the inspiring stories of five Parity athletes set to excel at the 2024 Paris Paralympics. Get to know these exceptional athletes as they prepare to shine on the global stage.

Skyler EspinozaAug 27, 20246 min read

What They Never Told You About Being a Professional Athlete

Your performance is your job, and therefore it needs to get the respect that it deserves, but it doesn’t deserve all of your self worth. Channon also advises that, just like a normal job, you need to continually build if you want tools to advance to a higher level.

Skyler EspinozaAug 16, 20249 min read

My Journey of ACL Recovery During a Pandemic

I was in critical parts of my recovery when UCLA was forced to close and the stay at home order was put in place for California. I went from doing my ACL rehab every single day in our athletic training facility, to nothing.

Marley CanalesAug 14, 20245 min read