Case Studies
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Rapid Talent Deployment, Real-Time Engagement: NorthBay Health x Parity
NorthBay Health partnered with Parity to increase their brand visibility and engagement both online and in-person during the Procore PGA Championship.The objective was to create a more immersive brand experience that extended from the in-person event to online engagement and authentic content. Parity was able to rapidly deploy talent for this project within one week, matching NorthBay Health with pro water-skier Elisha Nelson. Elisha shared instagram stories from the NorthBay Health booth, behind the scenes content from the tournament, and an overview of the championship to her audience which garnered a 2.32% average engagement rate.
From Olympic Throws to Company Momentum
Delaware Life wanted more than a keynote speaker, they wanted their team to leave energized, inspired, and ready to take on any challenge. Parity not only has a pool of vetted speakers but also matches the athlete and brand with similar values and missions. 4x Olympian in the javelin for Team USA, Kara Winger, was an incredible fit due to her story of resilience, performance on demand, and handling pressure over many years. Kara throws the javelin a whopping 223 feet and 5 ½ inches, which all of us will never do, but she shared the mindset and stories behind the throws that relate to any business, leader, and person. We connect brands to powerful voices who educate, motivate, and drive lasting impact. “SHE WAS A HUGE HIT! Kara brought the entire audience to tears and her presentation was perfect for this conference!” - Manager, Delaware Life