Rapid Talent Deployment, Real-Time Engagement: NorthBay Health x Parity
NorthBay Health partnered with Parity to increase their brand visibility and engagement both online and in-person during the Procore PGA Championship.The objective was to create a more immersive brand experience that extended from the in-person event to online engagement and authentic content.
Parity was able to rapidly deploy talent for this project within one week, matching NorthBay Health with pro water-skier Elisha Nelson. Elisha shared instagram stories from the NorthBay Health booth, behind the scenes content from the tournament, and an overview of the championship to her audience which garnered a 2.32% average engagement rate.
Health & WellnessEvent ActivationSocial Campaign 
