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2024 Parity Week By Gainbridge is a Win For Women’s Sports
Discover how 2024 Parity Week by Gainbridge® made historic impact in women's sports, distributing $172,000 in grants across 19 US cities and engaging 28 pro athletes to inspire 2,000+ participants. Learn about this groundbreaking collaboration between Gainbridge, Parity, and the Women's Sports Foundation.
6 Months of Success: How Parity Locker is Building the Future of Women’s Sports Memorabilia
For Parity Locker, Parity’s women’s sports memorabilia marketplace, it all started with a visor. When the Parity Locker launched in the fall of 2023, one of the first big ticket items was a race worn visor and pair of gloves from NASCAR phenom Toni Breidinger. The item was listed for auction, and the Parity team went back to work. The bids started slowly, then steadily ticked up. The team Slack’s notifications started to ping frantically: the now legendary hot ticket item had bids for over $50,000.
Parity and Boatsetter Set Sail on a One-of-a-Kind Chartered Yacht Experience Celebrating 5x Paralympic Medalist Brittni Mason
Boatsetter exclusively hosted celebration for Paralympic athlete's two Paris silver medals this weekend in West Palm Beach, Florida.
Gainbridge® Announces Winners of Parity Week Grants
Gainbridge®, Parity, and the Women’s Sports Foundation® award grants to 21 organizations and athletes as part of second annual Parity Week.
Parity Appoints Mandy Anderson as VP of Sales
Parity appoints Mandy Anderson as VP of Sales, bringing her extensive media experience to lead revenue growth and expand sponsorship opportunities for professional women athletes.
Marketing Leader from Parity Named Winner in the Inaugural SurveyMonkey Curiosity Awards
Parity is thrilled to announce that Elizabeth Montavon, Director of Athlete Marketing and Social Media has been named a winner in the SurveyMonkey Curiosity Awards. The awards program recognizes ten exceptional marketers at SurveyMonkey customer companies who are driving innovation and shaping the future of the industry.
Gainbridge® Announces Parity Week to Empower Girls and Women in Sports and Education
Gainbridge®, Parity, and Women’s Sports Foundation partner for second annual Parity Week to award grants to organizations that support girls and women, including one in Billie Jean King’s honor. As part of this year’s “Parity Week by Gainbridge®: Investing in the Future of Women’s Sports,” Gainbridge® announces $150,000 in grants to deserving organizations that support girls and women through sports or education.
The GIST and Parity Forge First-of-its-Kind Partnership to Elevate Women Athletes in Branded Content
The GIST, a revolutionary and inclusive sports media brand dedicated to leveling the playing field by providing equitable, in-depth and digestible coverage to both women’s and men’s sports, today announced the official launch of their new Athlete Roster offering, integrating athlete-talent in branded content through their partnership with Parity, the sports marketing and sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports.
Women’s Football Alliance Names Parity Official Development Partner to Expand Sponsorship Opportunities and Professional Development for League and Players
Parity partners with the Women’s Football Alliance to amplify sponsorship and development opportunities, enhancing visibility and revenue for women’s football.
Tampa Bay Sun FC Names Parity Official Development Partner to Expand Sponsorship Opportunities and Professional Development for Club and Team Players
Parity partners with Tampa Bay Sun FC to empower women athletes, celebrating National Girls and Women in Sports Day with a focus on closing the gender gap in professional sports.
The Next Billion Dollar Industry: Women’s Sports
Projected to exceed $1 billion in revenue by 2024, women's professional sports are witnessing a historic rise, driven by strategic investments. Deloitte's report highlights this growth, marking a pivotal shift in the industry's value and potential.
The Top 10 Moments From Parity Week
Join us for a recap of Parity Week by Gainbridge®, a celebration of women's sports with Billie Jean King, Annika Sorenstam, and Lyn St. James.