What Latina Athletes Told Us: Honoring Identity, Exposing Inequity
61% of Latina athletes don't earn a net income from their sport, slightly higher than the 49% of other women athletes
93% of Latina athletes report feeling stress about their finances, and 63% work another job during season to make ends meet
Less than 40% of Latina athletes have the financial resources to prepare for their future, and 63% do not have a retirement plan
54% of Latina athletes said a $5k brand deal would be "life-changing" or "very meaningful"
90% of Latina athletes feel hopeful that the economics of being a woman athletes will improve in the next 5 years
Across women’s sports, every athlete has her own story. The story is what makes women athletes both compelling role models and effective brand partners. Each is a reflection of how an athlete brings their full self – culture, community, and more – to the game. It’s personal, weaving together discovering a passion for sport and the journey to make that sport one’s own.
While Hispanic Heritage Month technically wrapped yesterday, we remain proud to amplify the voices of professional Latina athletes and hope that their stories can continue to make waves for the next 11 months.
The below insights come from the data Parity collected from 500 professional women athletes as part of our report Beyond the Game: Exposing the Economic Realities of Pro Women Athletes. We are grateful for the athletes who shared their stories with us, so that we can share them with you.
Whether it’s a shared culture or a shared hobby (or pet!), professional Latina athletes can help brands connect with consumers. Parity can help you find the right athlete and story for your audience.
Infuse your women's sports strategy with powerful insights from pro athletes and fans.
