What Every Marketer Needs to Know: U.S. Women's Soccer Fans
Women's soccer fans are the most loyal, purchase-ready audience in women's sports. They trust athletes more, support sponsors more, and are 58% more likely to buy.
Based on our national survey of 2,385 U.S. adults, you'll discover:
- Which categories are breaking through, and where white space remains in women's soccer
- Why athlete product collaborations are the #1 way to win
- What Gen Z, women, and BIPOC fans want from women's soccer sponsors
- How to turn trust into ROI with this values-driven fanbase
Women's Soccer Fans, by the Numbers
60%
think brands aren't investing enough in women's sports
48%
say sponsorship drives purchase intent
65%
are proud to support sponsoring brands
60%
think brands aren't investing enough in women's sports
48%
say sponsorship drives purchase intent
65%
are proud to support sponsoring brands
Why Women's Soccer Fans Deliver ROI
The numbers make it clear: women's soccer fans don't just watch — they act. They're more likely than any other women's sports audience to buy from brands, trust athletes, and describe sponsors as “progressive” and “forward thinking.”
Go Deeper Into the Data
This report is part of our ongoing research into the women's sports audience. Explore the soccer-specific findings and see how they fit into the bigger picture of what fans across sports want from brands.
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