Athlete, Actually: Building a New Podcast From the Ground Up
Parity created Athlete, Actually as an original podcast designed to uncover the women’s sports stories traditional interviews often miss. Presented by DNA Vibe and Sport Certified powered by iHerb, Season 1 featured eight elite athletes across eight sports.
Parity developed and managed the property from the ground up, from the show concept, format, branding, athlete selection, and editorial direction to production, sponsor integration, distribution, social promotion, and performance reporting. The result was a distinctive, repeatable platform that generated more than 683,000 social views, reached over 167,000 people, drove over 20,000 link clicks, and delivered a 1.65x return on campaign investment.
