Case Studies
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How Team M&T Redefined Winning
M&T Bank partnered with Parity to launch its first roster which included a slate of professional women athlete ambassadors. The inaugural group for Team M&T (including Emily Sonnett (NWSL and Team USA Gold Medal Soccer), Noelle Lambert (Team USA Paralympian), and Lois Cook(Pro Tackle Football Wide Receiver, DC Divas)) was introduced publicly at NY Advertising Week during a panel at the The Female Quotient Lounge. This initiative marked a deliberate shift away from traditional sponsorship metrics toward a model focused on long-term community connection and prioritizing brand values. M&T Bank and creative agency Crowley Webb hosted a series of production days, where high-quality content and athlete-led storytelling took center stage. Posts from the athletes and on brand channels have garnered millions of views and consistently high engagement rates. By engaging these athletes as ongoing ambassadors rather than for a single campaign, M&T Bank was able to establish a sustained presence across multiple professional sports in multiple markets and continues to communicate its values through credible, living representatives.
From Olympic Throws to Company Momentum
Delaware Life wanted more than a keynote speaker, they wanted their team to leave energized, inspired, and ready to take on any challenge. Parity not only has a pool of vetted speakers but also matches the athlete and brand with similar values and missions. 4x Olympian in the javelin for Team USA, Kara Winger, was an incredible fit due to her story of resilience, performance on demand, and handling pressure over many years. Kara throws the javelin a whopping 223 feet and 5 ½ inches, which all of us will never do, but she shared the mindset and stories behind the throws that relate to any business, leader, and person. We connect brands to powerful voices who educate, motivate, and drive lasting impact. “SHE WAS A HUGE HIT! Kara brought the entire audience to tears and her presentation was perfect for this conference!” - Manager, Delaware Life