Case Studies

Where Protein Meets Performance: Pork Month With Regional Parity Athletes

The Minnesota Pork Board wanted to amplify the national “Taste What Pork Can Do” campaign during Pork Month using regional Parity athletes with ties to local farming communities. Two Minnesota Frost PWHL players (Marlene Boissonnault and Taylor Heise) and one Minnesota Lynx WNBA player (Alanna Smith) created fall-inspired cooking content showing how pork fits into their high-protein training diets and family meals at home. The content mirrored the athletes’ typical posting style which resonated strongly with audiences and generated above average engagement rates.