Chapter 05
Case Studies
See how leading brands turned Olympic and Paralympic moments into measurable marketing wins with Parity’s athletes and strategy.

Where Pets Meet Performance: Driving Olympic Buzz for Team Nulo
RetailSocial Campaign

Redefining Recovery: DNA Vibe's Athlete-Led Campaign
Health & WellnessSocial Campaign

How Team M&T Redefined Winning
Financial ServicesBrand Ambassador Program

From Preparation to Podium: Microsoft Copilot Drove Athlete Journeys to Paris '24
TechnologySocial CampaignBrand Ambassador Program
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Downloadable Resources
Check out our library of downloadable resources to help brands prepare for Los Angeles 2028.



