Playbook/Case Studies
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Olympic & Paralympic Marketing
  • Introduction
  • The Sponsorship Line: What Non-Sponsors Need to Know
  • Key Dates & Deadlines
  • Strategies for L.A. 2028
Resources
  • Case Studies
  • Downloadable Resources
  • Olympic & Paralympic News from Parity
  • Featured Parity Olympic & Paralympic Hopefuls
Connect
  • Book a consultation session
Chapter 05

Case Studies

See how leading brands turned Olympic and Paralympic moments into measurable marketing wins with Parity’s athletes and strategy.


Nulo LogoNulo Logo

Where Pets Meet Performance: Driving Olympic Buzz for Team Nulo

RetailSocial Campaign
DNA Vibe LogoDNA Vibe Logo

Redefining Recovery: DNA Vibe's Athlete-Led Campaign

Health & WellnessSocial Campaign
M&T Bank Team M&T logoM&T Bank Team M&T logo

How Team M&T Redefined Winning

Financial ServicesBrand Ambassador Program
Microsoft logoMicrosoft logo

From Preparation to Podium: Microsoft Copilot Drove Athlete Journeys to Paris '24

TechnologySocial CampaignBrand Ambassador Program
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Downloadable Resources

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LA 2028 Playbook
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