The Olympics & Paralympics Marketing Playbook
The LA28 Olympic and Paralympic Games will put the world’s biggest sporting stage on U.S. soil, creating a rare opportunity for brands to connect with fans, athletes, and culture around a truly once-in-a-generation moment.
Olympic & Paralympic Marketing
Understand why Los Angeles 2028 is your brand's moment and how Parity can help.
Navigating Rule 40 is essential for brands planning to work with LA28 athletes.
Important marketing dates and deadlines to know when building your L.A. 2028 Summer Games campaign.
Effective LA28 campaigns move in three phases: build awareness before the Rule 40 period, stay compliant while the Games are underway, and continue generating value from the partnership long after the spotlight has faded.
Resources
See how leading brands turned Olympic and Paralympic moments into measurable marketing wins with Parity’s athletes and strategy.
Check out our library of downloadable resources to help brands prepare for Los Angeles 2028.
Stay ahead with fresh perspectives from the Olympics and Paralympics.
From the track to the pitch, dozens of Parity athletes are striving to earn their place on the world’s biggest stage: the Summer Olympic and Paralympic Games.
Understand why Los Angeles 2028 is your brand's moment and how Parity can help.