Women’s Soccer Insights from Parity

The 2027 FIFA Women’s World Cup is less than a year away, but brands have had an unusually short runway to prepare. While many commercial strategies are still taking shape, Netflix and Dove are already showing what thoughtful, long-term investment in women’s soccer can look like—and there’s still time for other brands to get involved.

A new Parity report reveals U.S. women's soccer fans are the most loyal, trusting, and ready to spend — offering major opportunities for brands in apparel, tech, travel, and more. Discover key insights and untapped potential.

2023 Women's World Cup breaks historic records! Discover unparalleled viewership, stadium attendance, and the meteoric rise of women's soccer. Unearth the compelling stats and milestones that set this year apart.

From Angel City to Gotham FC, find your perfect NWSL team with this beginner-friendly guide, and see why women’s soccer is booming across the U.S.

Parity is incredibly excited and honored to be hosting a virtual screening of the documentary #SheBelongs the Movie on May 1st. #SheBelongs the Movie tells the incredible story of a team of refugee and non-refugee teenage girls who came together to celebrate belonging in the run up to the FIFA Women’s World Cup in Australia and New Zealand in 2023.

Exploring the positive potential of the USL Super League's introduction to the women's soccer landscape: from providing new investment opportunities and broadening market exposure, to doubling professional roster spots and fostering healthy competition with the NWSL. Could this be the unexpected boon the sport needs?